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Ppt (1)

  1. 1. REASONS FOR HYUNDAISUCCESS IN INDIA AND LIFECYCLE STAGES OF SANTROSUBMITTED BY,MEENU DEVASIAAVISHKAR BATCH
  2. 2. Hyundai Motor India Limited is a wholly owned subsidiaryof the Hyundai Motor Company in India. It is the 2nd largestautomobile manufacturer in India was started in 1996
  3. 3. REASONS FOR HYUNDAI SUCCESS ININDIA Brand Name Large Distribution Network Wide Product offerings at different price points Cheapest cars in corresponding segments Increased exports Economy with technology Executive information system by using SAS Targeting Followed marketing strategy Product differentiation
  4. 4. Santro continues to bethe second largest sellingcar in its sector and themost preferred brand inIndia. The success ofSantro was followed byseveral other variants ofSantro likeZipDrive, ZipPlus andXingSANTRO
  5. 5. LIFE CYCLE STAGES OFSANTRO
  6. 6. Introduction stage Sales grow slowly High production cost Frequent productmodification Skimming pricing High failure rate Profit is minimal ornegative Stimulate trial Limited productmodels Penetration pricing Little competition High marketing costs
  7. 7. Growth stage Sales grow at anincreasing rate Large companies mayacquire smallpioneering firms Many competitorsenter the market Profits are healthy
  8. 8. Maturity stage Sales continue toincrease but at adecreasing rate Annual models ofmany products Product lines arewidened or extended Heavy promotions toboth the dealers andconsumers arerequired The market place isapproachingsaturation An emphasis onproduct style ratherthan function Marginal competitorsbegin dropping out ofthe market Prices and profitsbegin to fall
  9. 9. Decline stage Signaled by a longrun drop in sales The rate of decline isgoverned bya) How rapidlyconsumer tasteschange orb) How rapidlysubstitute productsare adopted Falling demand forcesmany competitors outof the market Prices and profitsbegin to fall

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