“This mobilization of resources within a matter of
months demonstrates that a country and, indeed,
the world can restructu...
“Gas? Gone. Electric? In.”
     Making electricity COOL.




           Ashley Ahn
         Rebekah Meek
         Margaret...
Tactics

-Series of steps to enact change
   Art

         Activism

               Political Change through LAW
Art

Silent Spring
    -Rachel Carson, 1962


Omnivore's Dilemma
  -Michael Pollan, 2006
Bread and Puppet Theater
   -Chea...
Activism

ACT UP
   -Aids Coalition to Unleash Power

An Inconvenient Truth
   -Al Gore, 2006

Greenpeace
   -Independent ...
Results


-Change in legal frameworks
-Change in business practices
-Heightened social awareness
                         ...
Art and Electric Car?
Spreading the Word

-Call Senators
-Public Forums
- “Don't Drive Your Car”
-Campus Activist Network
-PSA Campaign
-Billboa...
Previous Government Programs



-The EU banning incandescent bulbs
-Public Utility Regulatory Policy Act
-Digital Cable
Government Transitional Program

-     “cash” for gas guzzlers
-     boost and/or extend the Qualified Plug-In Electric
  ...
Implementation


-  removal of gas subsidies – reveal the truth about gas prices
- require triple-walled containment, moni...
Changing Consumer Desire

-Marketing Strategies
   -making the electric car “cool” to
   drive
   -campaigns that highligh...
Conclusion

-Series of steps to enact change
   Art

         Activism

               Political Change through LAW

     ...
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Interfacestudiocar

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Interfacestudiocar

  1. 1. “This mobilization of resources within a matter of months demonstrates that a country and, indeed, the world can restructure the economy quickly if it is convinced of the need to do so. Many people— although not yet the majority—are already convinced of the need for a wholesale economic restructuring. The purpose of this book is to convince more people of this need, helping to tip the balance toward the forces of change and hope.” -Lester R. Brown, Plan B 2.0: Rescuing a Planet Under Stress and a Civilization in Trouble
  2. 2. “Gas? Gone. Electric? In.” Making electricity COOL. Ashley Ahn Rebekah Meek Margaret Moser
  3. 3. Tactics -Series of steps to enact change Art Activism Political Change through LAW
  4. 4. Art Silent Spring -Rachel Carson, 1962 Omnivore's Dilemma -Michael Pollan, 2006 Bread and Puppet Theater -Cheap Art and Political Theater in Vermont The Jungle -Upton Sinclair, 1906 Brokeback Mountain -Directed by Ang Lee, 2005 Native Son -Richard Wright, 1940
  5. 5. Activism ACT UP -Aids Coalition to Unleash Power An Inconvenient Truth -Al Gore, 2006 Greenpeace -Independent global campaigning organization Mai 68 -general shift in ideals, Paris, 1968 Salt Satyagraha -Sit-ins, 1930
  6. 6. Results -Change in legal frameworks -Change in business practices -Heightened social awareness Saul Williams, List of Demands
  7. 7. Art and Electric Car?
  8. 8. Spreading the Word -Call Senators -Public Forums - “Don't Drive Your Car” -Campus Activist Network -PSA Campaign -Billboards -Gas Station Campaigns -Targeted Ads/Ad words -Start the conversation with existing dealerships -Hash tags on Twitter/Status updates on Facebook
  9. 9. Previous Government Programs -The EU banning incandescent bulbs -Public Utility Regulatory Policy Act -Digital Cable
  10. 10. Government Transitional Program -     “cash” for gas guzzlers -     boost and/or extend the Qualified Plug-In Electric Drive Motor Vehicle Credit -     Start with fleet vehicles, then move into consumer vehicles -distance traveled is known -will always return to the garage to be charged
  11. 11. Implementation -  removal of gas subsidies – reveal the truth about gas prices - require triple-walled containment, monitor wells, and concrete vaulting at service station owner’s expense (currently cleanup costs are borne by taxpayers) - collect a disposal fee upfront with vehicle purchase - create an argument that states ignoring global warming is a “futures” human rights issue - creation of department in the EPA for research and development - declare gas cars/global warming as a public health emergency
  12. 12. Changing Consumer Desire -Marketing Strategies -making the electric car “cool” to drive -campaigns that highlight cost benefits -make gas “uncool” -bandwagon strategy -Physical Appeal -Making electric cars just as functional as gas -Attributes that surpass gasoline cars -”Futuristic and chic”
  13. 13. Conclusion -Series of steps to enact change Art Activism Political Change through LAW WORLD DOMINATION

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