Workshop Topics Improving Healthcare  Worldwide . Assessing Needs in CME and CPD Optimizing Live CME and CPD Technology in...
Who Am I? <ul><li>SVP (~16 yrs in CME overall) </li></ul><ul><li>Prova: >500,000 hours of CME total </li></ul><ul><li>~70,...
Workshop Rules <ul><li>Participation is  encouraged  and  required ! </li></ul><ul><li>We will blend small group discussio...
First Question <ul><li>How do YOU define CME? </li></ul>
Second Question <ul><li>Do you think that CME differs around the world? </li></ul>
Third Question <ul><li>What do you hope to get out of this workshop? </li></ul>
First – An Overview
The Current CME Environment - Global <ul><li>The need exists </li></ul><ul><ul><li>Lifelong learning commitment of MDs </l...
The Current CME Environment - Global <ul><li>Lack of accreditation standardization </li></ul><ul><li>Barriers </li></ul><u...
The Current CME Environment in the US <ul><li>CME too focused on individual conditions and not realistic patient presentat...
What we see in CME  is a  Scatter Pattern NO STRATEGY OR LINKAGE!!! Reinvention of the wheel over and over...
What we SHOULD see is a Pattern Driving to Strategic Approach Needs Assessment Continuous   Assessment Outcomes Linking ac...
The 4 C’s Have Been Missing! <ul><li>Collaboration </li></ul><ul><li>Collegiality </li></ul><ul><li>Coordination </li></ul...
Section 1 – Needs Assessments
Section 1 – Needs Assessments Question: How Do You Currently Assess The CME/CPD Needs of Learners?
Section 1 – Needs Assessments Question: What More Could Be Done To Assess CME/CPD Needs?
Needs Assessment “Best Practices”* <ul><li>Elements and qualities </li></ul><ul><ul><li>Multi-faceted </li></ul></ul><ul><...
The Needs Assessment <ul><li>Must go far beyond literature review  </li></ul><ul><li>Validation of educational methodology...
What Should a Needs Assessment Contain? <ul><li>Educational gaps </li></ul><ul><li>Disparities  </li></ul><ul><li>Learning...
What Should a Needs Assessment Contain? - II <ul><li>Are other activities working? </li></ul><ul><ul><li>Why or why not? <...
The Components <ul><li>Evidence </li></ul><ul><ul><li>Literature </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul>...
Survey Finding: Clinical Decision-Making P = 0.02 Foster JA, et al.  Med Gen Med. 2007;9(3):24 PCPs most commonly chose an...
Geographic Analysis *Data presented at ATS Annual meeting May 24, 2008
Preferences of Live Meetings By Age Group Local dinner meetings preferred by oldest group (72%)
In a Setting Where Needs Have Changed OR in a Serial Learning Environment <ul><li>Broader objectives can still apply </li>...
Section 2 – Optimizing Live CME/CPD
Section 2 – Optimizing Live CME/CPD Question: Is All Live CME/CPD The Same?
Live CME – The Location <ul><li>Global </li></ul><ul><li>International </li></ul><ul><li>National </li></ul><ul><li>Region...
Live Example: From Guideline to Practice ™ <ul><li>Education dedicated exclusively to current and new guidelines </li></ul...
Interact With The Audience <ul><li>Validate needs assessments </li></ul><ul><li>Pre-activity questions </li></ul><ul><ul><...
Mix Audiences <ul><li>Collaborative Forum </li></ul><ul><ul><li>Care team approach </li></ul></ul><ul><ul><ul><li>Oncology...
Section 2 – Optimizing Live CME/CPD Question: How Are You Enhancing The Learning Environment in Live CME/CPD?
Section 2 – Optimizing Live CME/CPD Question: How Are You Measuring Outcomes in Live CME/CPD?
Outcomes Measurement Techniques <ul><li>Evaluation/Surveys </li></ul><ul><ul><li>Standardization </li></ul></ul><ul><li>Li...
Rethinking Outcomes <ul><li>Participation: how many attended? </li></ul><ul><li>Satisfaction: did they like it? </li></ul>...
Measuring Change – Outcomes Levels We Measure Performance-based CME
Levels of Outcomes-based CME Evaluation Model* *Davis, D, Barnes, BE, & Fox, R (2003).  The Continuing Professional Develo...
Measuring Change –  Performance Improvement Model PI CME (diabetes example below)
Aggregating Data Across Learner Sets Additive Measurement Tools Bar coding allows us to match learner data across multiple...
Linking Needs Assessments to Outcomes <ul><li>Can outcomes be measured for all activities? </li></ul><ul><ul><li>Yes! </li...
Outcomes Measurement Methods - Examples <ul><li>Single activity – live </li></ul><ul><ul><li>Pre- and post-activity questi...
Level of Measurement Varies Based on Approach <ul><li>Patient and population level change not always attainable directly <...
Moving to More Sophisticated Approaches <ul><li>Use of various behavior models to assess practice variation and develop ed...
Section 3 – Technology in CME/CPD
Section 3 – Technology in CME/CPD Question: What technology are you currently using in CME/CPD?
Section 3 – Technology in CME/CPD Question: What new or innovative technology has a place in CME/CPD?
eCME Could And Should Simulate Clinical Practice Environments
Technology Supports Multiple Platforms
Multiple Integrated Online Models
Smartphones and CME <ul><li>Used for self-assessment measurements of knowledge and competency </li></ul><ul><li>Used to de...
Smartphones and CME <ul><li>Used for self-assessment measurements of knowledge and competency </li></ul><ul><li>Used to de...
Smartphones and CME <ul><li>Used for self-assessment measurements of knowledge and competency </li></ul><ul><li>Used to de...
Is There A Place For Social Networking in Medicine and CME? <ul><li>Physicians and healthcare providers need to communicat...
Big Questions For Many <ul><li>Who is going to use it? </li></ul><ul><li>Who is going to pay for it? </li></ul><ul><li>Is ...
The Power Of The Platform <ul><li>CME can be deployed in any form (video, slideshow, podcast, etc) </li></ul><ul><li>The c...
The Power Of The Platform <ul><li>Behavior change tracking </li></ul><ul><ul><li>Track over time </li></ul></ul><ul><ul><u...
What About Social Media and CME/CPD?
When I Think of Social Media…
Use of Facebook in A Needs Assessment
Twitter – Many Uses For CME Providers
Twitter – Follow <ul><li>#hcsm, hcsmeu, #acme2011 </li></ul><ul><li>@cmeadvocate, @europeancme, @meducate </li></ul><ul><l...
Use Of Twitter in MY Needs Assessment
Use of LinkedIn in MY Needs Assessment
Use of LinkedIn in MY Needs Assessment
Know Your Audience – I  60% of Physicians are Interested in Physician Social Networks Manhattan Research – Taking the Puls...
Know Your Audience - II <ul><li>Q1 2008 telephone and online survey of 1,832 practicing U.S. physicians </li></ul><ul><li>...
Know Your Audience - III <ul><li>Examples of who is using Twitter? </li></ul><ul><ul><li>Government </li></ul></ul><ul><ul...
Know Your Audience – IV
The Patient IS Involved
Use of CDC YouTube Site During H1N1 Pandemic CDC had less than  1,000  Twitter followers in March.  They now have over  50...
And “Your” Audience Grows – Friending and Retweeting
Found On Twitter – Bias Or JIT Reporting?
Found On Twitter – MDs And Twitter http://www.annemergmed.com/article/S0196-0644%2809%2900613-1/fulltext
Has Social Networking Existed With Different Names? <ul><li>Perhaps! </li></ul><ul><ul><li>Physicians Online – 1990s </li>...
Real Social Networking Emerges… <ul><li>SERMO </li></ul><ul><ul><li>Original mission: Adverse events reporting </li></ul><...
CME and Social Networking At the Moment <ul><li>The use of social networking in CME is still young </li></ul><ul><li>Activ...
LinkedIn CME Group – Are You Members?
Section 3 – Technology in CME/CPD Question: Will technology-based CME/CPD replace some or all of live CME/CPD?
Online CME – Present and Future <ul><li>Currently 6-8% (as of 2008) </li></ul><ul><li>76% is housed on 16% of sites survey...
Impact of eCME in Europe – 2010 ECF http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_ med_ed/2010/novem...
Where Does eCME Fit in  European Mix – 2010? http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_ med_ed/2...
Section 4 – Using a Curricular Approach in CME/CPD
Section 4 – Using a Curricular Approach in CME/CPD Question:  Has CME/CPD traditionally followed a true curricular approach?
Section 4 – Using a Curricular Approach in CME/CPD Question:  What is needed to transform CME/CPD to a curricular model?
Section 4 – Using a Curricular Approach in CME/CPD Question:  Will physicians participate in CME/CPD curricula?
Section 4 – Using a Curricular Approach in CME/CPD Question:  Does a curricular approach support performance improvement i...
Multiple Channel Delivery is Key to Effective Reach and Impact <ul><li>Education should be provided to learners where lear...
Rationale <ul><li>Based on linking needs data to outcomes </li></ul><ul><li>Delivery via multiple channels </li></ul><ul><...
Multiple Formats Serve All Learning Styles Online  |  Smartphone  |  Print  |  Live & Workshops  |  MicroCME  |  Video
CME Could And Should Use Multiple Platforms
CME Could And Should Provide A Mechanism For Using The Latest Information Presented
Section 4 – Using a Curricular Approach in CME/CPD Question:  What is the best method for evaluating the overall impact of...
For Friday Question:  Is there a role for humour in CME/CPD?
Improving Healthcare  Worldwide . ProvaEducation.com
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Updated new techniques

  1. 1. Workshop Topics Improving Healthcare Worldwide . Assessing Needs in CME and CPD Optimizing Live CME and CPD Technology in CME and CPD Using a Curricular Approach in CME and CPD
  2. 2. Who Am I? <ul><li>SVP (~16 yrs in CME overall) </li></ul><ul><li>Prova: >500,000 hours of CME total </li></ul><ul><li>~70,000 hours of CME annually </li></ul><ul><li>- Surveyor, Workshop Leader </li></ul><ul><li>Fellow, Past MECCA Leader, ACWG </li></ul><ul><li>Clinical Instructor – Center for Learning and Innovation/Emergency Medicine </li></ul><ul><li>Instructor, Healthcare Communications Schools of Medicine, Public Health and Journalism </li></ul><ul><li>Contributing Author </li></ul><ul><li>Host – Lifelong Learning </li></ul>
  3. 3. Workshop Rules <ul><li>Participation is encouraged and required ! </li></ul><ul><li>We will blend small group discussions and full group interaction </li></ul><ul><li>You are a part of the faculty! </li></ul><ul><li>I have some slides for each section </li></ul><ul><ul><li>A positive outcome may be not having to use them </li></ul></ul>
  4. 4. First Question <ul><li>How do YOU define CME? </li></ul>
  5. 5. Second Question <ul><li>Do you think that CME differs around the world? </li></ul>
  6. 6. Third Question <ul><li>What do you hope to get out of this workshop? </li></ul>
  7. 7. First – An Overview
  8. 8. The Current CME Environment - Global <ul><li>The need exists </li></ul><ul><ul><li>Lifelong learning commitment of MDs </li></ul></ul><ul><li>The learners are there </li></ul><ul><li>No consistency intra-country regarding </li></ul><ul><ul><li>Regulations </li></ul></ul><ul><ul><li>Guidelines </li></ul></ul><ul><ul><li>Physician requirements </li></ul></ul><ul><li>Funding varies </li></ul>
  9. 9. The Current CME Environment - Global <ul><li>Lack of accreditation standardization </li></ul><ul><li>Barriers </li></ul><ul><ul><li>Overcoming time zone challenges </li></ul></ul><ul><ul><li>Language disparities </li></ul></ul><ul><ul><li>Varying treatment availability </li></ul></ul><ul><ul><li>Varying skill and sophistication levels </li></ul></ul><ul><ul><li>Ability for changes to be implemented </li></ul></ul>
  10. 10. The Current CME Environment in the US <ul><li>CME too focused on individual conditions and not realistic patient presentation </li></ul><ul><ul><li>Co-morbidities covered broadly </li></ul></ul><ul><li>Most data-intensive with little appropriate interactivity </li></ul><ul><ul><li>Lack of appropriate use of Adult Learning Principles </li></ul></ul><ul><li>Little if any time course management </li></ul><ul><ul><li>Learning objectives without changes from year to year – WHY? </li></ul></ul>
  11. 11. What we see in CME is a Scatter Pattern NO STRATEGY OR LINKAGE!!! Reinvention of the wheel over and over...
  12. 12. What we SHOULD see is a Pattern Driving to Strategic Approach Needs Assessment Continuous Assessment Outcomes Linking activities to curriculum approach based on Needs Assessment Mixed media based on learners’ preferences, cognizant of distribution opportunities Adaptation over time “ The end is the Beginning”
  13. 13. The 4 C’s Have Been Missing! <ul><li>Collaboration </li></ul><ul><li>Collegiality </li></ul><ul><li>Coordination </li></ul><ul><li>Consistency </li></ul>
  14. 14. Section 1 – Needs Assessments
  15. 15. Section 1 – Needs Assessments Question: How Do You Currently Assess The CME/CPD Needs of Learners?
  16. 16. Section 1 – Needs Assessments Question: What More Could Be Done To Assess CME/CPD Needs?
  17. 17. Needs Assessment “Best Practices”* <ul><li>Elements and qualities </li></ul><ul><ul><li>Multi-faceted </li></ul></ul><ul><ul><li>Uses frameworks or theory </li></ul></ul><ul><ul><li>Exploring various perspectives </li></ul></ul><ul><ul><li>Use of objective and subjective data </li></ul></ul><ul><ul><li>Primary and secondary sources of information </li></ul></ul><ul><ul><li>Identified educable gaps </li></ul></ul><ul><li>“ Needs Assessment” means different things to different people – so “Best Practices” vary </li></ul><ul><ul><li>And that’s OK! </li></ul></ul><ul><li>*Note: this is not exhaustive list! </li></ul>
  18. 18. The Needs Assessment <ul><li>Must go far beyond literature review </li></ul><ul><li>Validation of educational methodology </li></ul><ul><li>Rationale for recommendation of tactic(s) </li></ul><ul><li>Don’t just ask academics/KOLs </li></ul><ul><li>Look for geographic needs and variations </li></ul><ul><li>Assess learning preferences </li></ul><ul><ul><li>Channel preferences are key </li></ul></ul><ul><ul><li>Real-time vs. archived </li></ul></ul>
  19. 19. What Should a Needs Assessment Contain? <ul><li>Educational gaps </li></ul><ul><li>Disparities </li></ul><ul><li>Learning style preferences </li></ul><ul><li>Where the learners are or where they go for education </li></ul><ul><li>Geographic variations </li></ul><ul><li>Clinical and non-clinical information </li></ul><ul><li>Competitive CME landscape </li></ul>
  20. 20. What Should a Needs Assessment Contain? - II <ul><li>Are other activities working? </li></ul><ul><ul><li>Why or why not? </li></ul></ul><ul><li>More than just KOL opinions </li></ul><ul><li>Who should teach </li></ul><ul><li>Who should not teach </li></ul><ul><li>Who needs to learn and how </li></ul><ul><li>When should the activity take place </li></ul>
  21. 21. The Components <ul><li>Evidence </li></ul><ul><ul><li>Literature </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Evaluations </li></ul></ul><ul><ul><li>Medical records </li></ul></ul><ul><li>Preferences </li></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li>Modalities </li></ul></ul><ul><ul><li>Channels </li></ul></ul><ul><li>Environment </li></ul><ul><ul><li>Competitive activities </li></ul></ul><ul><ul><li>Non-competitive activities </li></ul></ul>
  22. 22. Survey Finding: Clinical Decision-Making P = 0.02 Foster JA, et al. Med Gen Med. 2007;9(3):24 PCPs most commonly chose an inhaled corticosteroid as initial therapy for a patient with mild COPD. This choice that would be guideline consistent for asthma, but not COPD, suggesting confusion about key differences between these 2 common lung diseases. PCPs who are guideline users appear more likely to offer treatment and utilize long-acting bronchodilators for patients with mild COPD. Initial Pharmacotherapy for Mild COPD
  23. 23. Geographic Analysis *Data presented at ATS Annual meeting May 24, 2008
  24. 24. Preferences of Live Meetings By Age Group Local dinner meetings preferred by oldest group (72%)
  25. 25. In a Setting Where Needs Have Changed OR in a Serial Learning Environment <ul><li>Broader objectives can still apply </li></ul><ul><li>May need to be adjusted accordingly </li></ul><ul><ul><li>Primarily in the case of multiple activities </li></ul></ul><ul><ul><li>Ongoing assessments  re-evaluation of needs  updating of objectives </li></ul></ul>
  26. 26. Section 2 – Optimizing Live CME/CPD
  27. 27. Section 2 – Optimizing Live CME/CPD Question: Is All Live CME/CPD The Same?
  28. 28. Live CME – The Location <ul><li>Global </li></ul><ul><li>International </li></ul><ul><li>National </li></ul><ul><li>Regional </li></ul><ul><li>Local </li></ul>Approach to education in each environment is different
  29. 29. Live Example: From Guideline to Practice ™ <ul><li>Education dedicated exclusively to current and new guidelines </li></ul><ul><li>Multi-supported, multi-topic, regional CME series </li></ul><ul><li>Learners explore critical recommendations for improving patient care in the primary care setting </li></ul><ul><li>Interactive and engaging series addressing a multitude of challenges and practice barriers </li></ul>
  30. 30. Interact With The Audience <ul><li>Validate needs assessments </li></ul><ul><li>Pre-activity questions </li></ul><ul><ul><li>Competence </li></ul></ul><ul><ul><li>Confidence </li></ul></ul><ul><li>Use audience response technology appropriately </li></ul><ul><li>Post-activity questions </li></ul><ul><ul><li>Repeat questions and show change </li></ul></ul>
  31. 31. Mix Audiences <ul><li>Collaborative Forum </li></ul><ul><ul><li>Care team approach </li></ul></ul><ul><ul><ul><li>Oncology example – Tumor Board model </li></ul></ul></ul><ul><ul><li>Multiple specialists </li></ul></ul><ul><ul><ul><li>ACS example – ED, Interventional Cardiology, Clinical Cardiology </li></ul></ul></ul><ul><ul><ul><li>NSCLC example – Oncology, Pathology </li></ul></ul></ul><ul><li>Use audience response to measure </li></ul><ul><ul><li>Concordance and discordance </li></ul></ul>
  32. 32. Section 2 – Optimizing Live CME/CPD Question: How Are You Enhancing The Learning Environment in Live CME/CPD?
  33. 33. Section 2 – Optimizing Live CME/CPD Question: How Are You Measuring Outcomes in Live CME/CPD?
  34. 34. Outcomes Measurement Techniques <ul><li>Evaluation/Surveys </li></ul><ul><ul><li>Standardization </li></ul></ul><ul><li>Live meeting example(s) </li></ul><ul><ul><li>Pre- and post-activity questioning </li></ul></ul><ul><ul><li>Post-activity surveys </li></ul></ul><ul><li>Case-control matching </li></ul><ul><ul><li>Live activities </li></ul></ul><ul><ul><li>Enduring materials </li></ul></ul><ul><ul><li>eCME </li></ul></ul><ul><ul><li>mCME </li></ul></ul><ul><li>Patient-level data evaluation </li></ul>
  35. 35. Rethinking Outcomes <ul><li>Participation: how many attended? </li></ul><ul><li>Satisfaction: did they like it? </li></ul><ul><li>Knowledge: did anybody learn? </li></ul><ul><ul><li>Declarative knowledge (knows what should be done) </li></ul></ul><ul><ul><li>Procedural knowledge (knows how it should be done) </li></ul></ul><ul><li>Competence: can anybody do what they learned? </li></ul><ul><ul><li>Shows how to do it in an educational setting </li></ul></ul><ul><li>Performance: did behavior change? </li></ul><ul><ul><li>Actually does it in practice </li></ul></ul><ul><li>Patient health: did it improve? </li></ul><ul><li>Population health: did it improve? </li></ul>Courtesy of Don Moore, PhD
  36. 36. Measuring Change – Outcomes Levels We Measure Performance-based CME
  37. 37. Levels of Outcomes-based CME Evaluation Model* *Davis, D, Barnes, BE, & Fox, R (2003). The Continuing Professional Development of Physicians, From Research to Practice. AMA Press. P.251 Number of physicians/others who registered and attended Degree to which participant expectations about the setting/delivery of CME activity were met Changes in knowledge, skills, and/or attitudes of the participants Changes knowledge, skills and behavior utilized to improve performance Changes in practice performance as a result of the application of what was learned. Impact on patient health status due to practice behavior changes Impact on population health status due to changes in practice behavior Participation Satisfaction Learning Competence Performance Patient Health Population Health 1 2 3 4 5 6 7 Level Outcome Definition
  38. 38. Measuring Change – Performance Improvement Model PI CME (diabetes example below)
  39. 39. Aggregating Data Across Learner Sets Additive Measurement Tools Bar coding allows us to match learner data across multiple assessment stages, reflecting change over time.
  40. 40. Linking Needs Assessments to Outcomes <ul><li>Can outcomes be measured for all activities? </li></ul><ul><ul><li>Yes! </li></ul></ul><ul><li>All CME activities have learning objectives </li></ul><ul><li>Outcomes measurements assess how well learning objectives were met – or not! </li></ul><ul><li>Standardization of evaluation forms between providers would allow for interactivity comparisons and aggregate data evaluation </li></ul><ul><li>Developing an outcomes plan </li></ul>
  41. 41. Outcomes Measurement Methods - Examples <ul><li>Single activity – live </li></ul><ul><ul><li>Pre- and post-activity questions demonstrates change from baseline </li></ul></ul><ul><ul><li>Post-activity follow-up shows retention; can be done at varying intervals BUT not ideal </li></ul></ul><ul><ul><li>Case studies – allows for comparison between participants and non-participants </li></ul></ul><ul><li>Multiple activities </li></ul><ul><ul><li>All can be done, but comparisons can be made </li></ul></ul>
  42. 42. Level of Measurement Varies Based on Approach <ul><li>Patient and population level change not always attainable directly </li></ul><ul><ul><li>Indirect measures using case studies have been shown to be accurate reflections of practice level changes </li></ul></ul><ul><li>All levels of measurement serve a purpose </li></ul>
  43. 43. Moving to More Sophisticated Approaches <ul><li>Use of various behavior models to assess practice variation and develop educational interventions </li></ul><ul><ul><li>Stage of change </li></ul></ul><ul><ul><li>Diffusion and Adoption theory </li></ul></ul><ul><ul><li>Precede-Proceed Model </li></ul></ul><ul><ul><li>Social cognitive theory </li></ul></ul><ul><ul><li>Theory of Reasoned Action </li></ul></ul><ul><ul><li>Systems Theory </li></ul></ul><ul><li>Use of framework allows for </li></ul><ul><ul><li>Development of outcome measures </li></ul></ul><ul><ul><li>Development of strategic interventions and not just tactics </li></ul></ul><ul><ul><li>Explanation of results </li></ul></ul><ul><ul><li>Assessment of influential factors in decision-making </li></ul></ul>
  44. 44. Section 3 – Technology in CME/CPD
  45. 45. Section 3 – Technology in CME/CPD Question: What technology are you currently using in CME/CPD?
  46. 46. Section 3 – Technology in CME/CPD Question: What new or innovative technology has a place in CME/CPD?
  47. 47. eCME Could And Should Simulate Clinical Practice Environments
  48. 48. Technology Supports Multiple Platforms
  49. 49. Multiple Integrated Online Models
  50. 50. Smartphones and CME <ul><li>Used for self-assessment measurements of knowledge and competency </li></ul><ul><li>Used to deliver MicroCME, small “bursts” of education and reminders </li></ul><ul><li>Used to deliver text messages to clinicians and patients alike </li></ul>Smartphone Apps <ul><li>2,031 HCPs participated in live CME </li></ul><ul><li>487 patients participated in text messaging, receiving an aggregated total of 44,841 text messages on FM </li></ul>
  51. 51. Smartphones and CME <ul><li>Used for self-assessment measurements of knowledge and competency </li></ul><ul><li>Used to delivery MicroCME, small “bursts” of education and reminders </li></ul><ul><li>Used for delivering text messages to clinicians and patients alike </li></ul>Smartphone Apps <ul><li>NOF Guidelines App, a joint development project </li></ul>
  52. 52. Smartphones and CME <ul><li>Used for self-assessment measurements of knowledge and competency </li></ul><ul><li>Used to delivery MicroCME, small “bursts” of education and reminders </li></ul><ul><li>Used for delivering text messages to clinicians and patients alike </li></ul>Smartphone Apps <ul><li>MD Self-Assessment App, measuring knowledge and awareness of chronic pain management </li></ul>
  53. 53. Is There A Place For Social Networking in Medicine and CME? <ul><li>Physicians and healthcare providers need to communicate </li></ul><ul><ul><li>With each other </li></ul></ul><ul><ul><li>With their patients </li></ul></ul><ul><ul><li>With the public </li></ul></ul><ul><ul><li>With other professionals </li></ul></ul><ul><li>Physicians and healthcare providers represent a “community” </li></ul><ul><li>Needs assessments and professional practice gap analyses consistently identify communications as an area of need </li></ul><ul><li>Most importantly: know your audience! </li></ul><ul><ul><li>Not all physicians will want to use social networking </li></ul></ul><ul><ul><ul><li>Of course not all wanted the Internet of email either </li></ul></ul></ul><ul><ul><li>Know barriers, obstacles, and value definitions </li></ul></ul><ul><ul><li>It may or may not be generational </li></ul></ul><ul><ul><ul><li>Think Prochaska readiness to change 1 </li></ul></ul></ul>1 http://www.uri.edu/research/cprc/TTM/detailedoverview.htm
  54. 54. Big Questions For Many <ul><li>Who is going to use it? </li></ul><ul><li>Who is going to pay for it? </li></ul><ul><li>Is it sustainable? </li></ul><ul><li>Who can do it? </li></ul><ul><li>Who should do it? </li></ul><ul><li>Who will do it? </li></ul><ul><li>Who will monitor it? </li></ul>
  55. 55. The Power Of The Platform <ul><li>CME can be deployed in any form (video, slideshow, podcast, etc) </li></ul><ul><li>The community drives learning and awareness </li></ul><ul><ul><li>Peer-to-Peer interaction influences learning and behavior change – </li></ul></ul><ul><ul><ul><li>Reinforcement of learning through community acceptance </li></ul></ul></ul><ul><ul><li>Immediate feedback - quality of CME product, etc </li></ul></ul>
  56. 56. The Power Of The Platform <ul><li>Behavior change tracking </li></ul><ul><ul><li>Track over time </li></ul></ul><ul><ul><ul><li>Capture how each physician behaves, reports, and discusses the topic as time goes on </li></ul></ul></ul><ul><ul><ul><ul><li>Do they evangelize the technique/process/treatment/etc </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Do they ask about it again? </li></ul></ul></ul></ul><ul><ul><ul><li>vs. traditional post CME surveys (one and done) </li></ul></ul></ul>
  57. 57. What About Social Media and CME/CPD?
  58. 58. When I Think of Social Media…
  59. 59. Use of Facebook in A Needs Assessment
  60. 60. Twitter – Many Uses For CME Providers
  61. 61. Twitter – Follow <ul><li>#hcsm, hcsmeu, #acme2011 </li></ul><ul><li>@cmeadvocate, @europeancme, @meducate </li></ul><ul><li>@asco, #asco10 </li></ul>
  62. 62. Use Of Twitter in MY Needs Assessment
  63. 63. Use of LinkedIn in MY Needs Assessment
  64. 64. Use of LinkedIn in MY Needs Assessment
  65. 65. Know Your Audience – I 60% of Physicians are Interested in Physician Social Networks Manhattan Research – Taking the Pulse v8 hello
  66. 66. Know Your Audience - II <ul><li>Q1 2008 telephone and online survey of 1,832 practicing U.S. physicians </li></ul><ul><li>Sermo and Medscape Physician Connect are the two largest physician-only online communities </li></ul><ul><ul><li>Each has about 100,000 users </li></ul></ul><ul><ul><li>Physicians participating in such online communities are more likely to: </li></ul></ul><ul><ul><ul><li>Be primary care physicians </li></ul></ul></ul><ul><ul><ul><li>Be female </li></ul></ul></ul><ul><ul><ul><li>Own a PDA or smartphone </li></ul></ul></ul><ul><ul><ul><li>Go online during or between patient consultations </li></ul></ul></ul><ul><ul><ul><li>Be slightly younger than the average physician </li></ul></ul></ul>Manhattan Research – Taking the Pulse v8
  67. 67. Know Your Audience - III <ul><li>Examples of who is using Twitter? </li></ul><ul><ul><li>Government </li></ul></ul><ul><ul><ul><li>CDC </li></ul></ul></ul><ul><ul><ul><li>FDA </li></ul></ul></ul><ul><ul><li>Specialty societies </li></ul></ul><ul><ul><ul><li>AHA </li></ul></ul></ul><ul><ul><ul><li>NKF </li></ul></ul></ul><ul><ul><li>Healthcare providers </li></ul></ul><ul><ul><ul><li>GICareCenter </li></ul></ul></ul><ul><ul><ul><li>GoSleepSeattle </li></ul></ul></ul><ul><ul><li>Supporters/Pharma </li></ul></ul><ul><ul><ul><li>BI - Novartis </li></ul></ul></ul><ul><ul><ul><li>AZ - JnJ </li></ul></ul></ul><ul><ul><ul><li>Roche - Pfizer </li></ul></ul></ul>
  68. 68. Know Your Audience – IV
  69. 69. The Patient IS Involved
  70. 70. Use of CDC YouTube Site During H1N1 Pandemic CDC had less than 1,000 Twitter followers in March. They now have over 500,000 <ul><li>CDC had <1,000 Twitter followers in March 2009—now they have >1,000,000 for @CDCEmergency </li></ul><ul><li>CDC’s H1N1 video has over 2,100,000 views! </li></ul><ul><li>&quot;Web-based mapping, search-term surveillance, &quot;microblogging,&quot; and online social networks have emerged as alternative forms of rapid dissemination of information.&quot; </li></ul><ul><li>New England Journal of Medicine on May 7, 2009 </li></ul>
  71. 71. And “Your” Audience Grows – Friending and Retweeting
  72. 72. Found On Twitter – Bias Or JIT Reporting?
  73. 73. Found On Twitter – MDs And Twitter http://www.annemergmed.com/article/S0196-0644%2809%2900613-1/fulltext
  74. 74. Has Social Networking Existed With Different Names? <ul><li>Perhaps! </li></ul><ul><ul><li>Physicians Online – 1990s </li></ul></ul><ul><ul><ul><li>Online community through subscriptions </li></ul></ul></ul><ul><ul><ul><li>Interactions </li></ul></ul></ul><ul><ul><ul><li>Short of networking </li></ul></ul></ul><ul><ul><li>Medscape </li></ul></ul><ul><ul><ul><li>Huge community – global </li></ul></ul></ul><ul><ul><ul><li>Limited interactions </li></ul></ul></ul><ul><ul><ul><li>No networking per se </li></ul></ul></ul><ul><ul><li>Other similar groups </li></ul></ul><ul><ul><ul><li>MedPage Today </li></ul></ul></ul><ul><ul><ul><li>Epocrates </li></ul></ul></ul><ul><ul><li>Interactions were driven by the “sites” therefore one-way </li></ul></ul><ul><li>What about specialty society web sites/offerings? </li></ul><ul><ul><li>Maybe… </li></ul></ul>
  75. 75. Real Social Networking Emerges… <ul><li>SERMO </li></ul><ul><ul><li>Original mission: Adverse events reporting </li></ul></ul><ul><ul><li>Moved quickly to: Multi-use, physician only community </li></ul></ul><ul><ul><li>No advertising </li></ul></ul><ul><ul><li>Funding model: selling data to pharma, govt, etc. </li></ul></ul><ul><ul><ul><li>Secondary funding model: access to CME providers for audience generation, participation, measurement </li></ul></ul></ul><ul><ul><li>Had partnership with AMA; ended in July 2009 </li></ul></ul><ul><li>Ozmosis </li></ul><ul><li>Syndicom </li></ul><ul><li>LinkedIn </li></ul><ul><li>Others where communities already exist </li></ul><ul><ul><li>Add in where the community has a need </li></ul></ul><ul><ul><li>Useful in CME at many levels </li></ul></ul>
  76. 76. CME and Social Networking At the Moment <ul><li>The use of social networking in CME is still young </li></ul><ul><li>Activities that have used various aspects of social networking have only recently been completed or haven’t taken place yet </li></ul><ul><li>The initial inclusion of social networking in CME may not have been best practices </li></ul><ul><li>Those with the data may not be sure of what they have </li></ul><ul><li>Those with the data may not be ready to share </li></ul><ul><li>The most empiric use of social networking in CME will be when CME providers incorporate it as an appropriate adjunct at all relevant time points in the lifecycle of CME activities and programs </li></ul>
  77. 77. LinkedIn CME Group – Are You Members?
  78. 78. Section 3 – Technology in CME/CPD Question: Will technology-based CME/CPD replace some or all of live CME/CPD?
  79. 79. Online CME – Present and Future <ul><li>Currently 6-8% (as of 2008) </li></ul><ul><li>76% is housed on 16% of sites surveyed </li></ul><ul><li>70% is $10 or less </li></ul><ul><li>60% developed by publishing or private medical education providers </li></ul><ul><li>Will make up >50% of all CME in next 8-10 years </li></ul>Harris JM, et al. JCEHP Winter 2010, 30(1) 3-10
  80. 80. Impact of eCME in Europe – 2010 ECF http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_ med_ed/2010/november/features/navigating_the_minefield
  81. 81. Where Does eCME Fit in European Mix – 2010? http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_ med_ed/2010/november/features/navigating_the_minefield
  82. 82. Section 4 – Using a Curricular Approach in CME/CPD
  83. 83. Section 4 – Using a Curricular Approach in CME/CPD Question: Has CME/CPD traditionally followed a true curricular approach?
  84. 84. Section 4 – Using a Curricular Approach in CME/CPD Question: What is needed to transform CME/CPD to a curricular model?
  85. 85. Section 4 – Using a Curricular Approach in CME/CPD Question: Will physicians participate in CME/CPD curricula?
  86. 86. Section 4 – Using a Curricular Approach in CME/CPD Question: Does a curricular approach support performance improvement in CME/CPD?
  87. 87. Multiple Channel Delivery is Key to Effective Reach and Impact <ul><li>Education should be provided to learners where learners seek education </li></ul><ul><li>Objectives of activities should be consistent with objectives of channel </li></ul>
  88. 88. Rationale <ul><li>Based on linking needs data to outcomes </li></ul><ul><li>Delivery via multiple channels </li></ul><ul><ul><li>Based on preferences </li></ul></ul><ul><ul><li>Through collaboration where there is a known interested audience </li></ul></ul><ul><li>Time and budgetary benefits </li></ul><ul><ul><li>What is the optimum balance of channel distribution? </li></ul></ul>
  89. 89. Multiple Formats Serve All Learning Styles Online | Smartphone | Print | Live & Workshops | MicroCME | Video
  90. 90. CME Could And Should Use Multiple Platforms
  91. 91. CME Could And Should Provide A Mechanism For Using The Latest Information Presented
  92. 92. Section 4 – Using a Curricular Approach in CME/CPD Question: What is the best method for evaluating the overall impact of curriculum-based CME/CPD?
  93. 93. For Friday Question: Is there a role for humour in CME/CPD?
  94. 94. Improving Healthcare Worldwide . ProvaEducation.com

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