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Healthy or sThe pros an             ick?          d cons in he                       alth journal         Tallinn 11.6    ...
0 Suomen Lääkärilehti (FinnishUlla Järvi    Medical Journal) since 2000- who?             Books:             0 Syntymätön ...
Health journalism – Science0 Research result   0 Enlightment
Health journalism - News0 Desease reporting: ”The   0 Health policy news: first swine flu death in    ”There are more doct...
Science journalism – Stories0 My story         0 Ordinary people as an excample
Journalism is changing0 Society has medialized; more  often things has turned to be  media related0 Journalism has persona...
All knowledge                                     – as valuable?                             0 Scientist makes research,  ...
”The lively relationship with readers…”    ”It was a totally surprise –    ”More often a doctor hangs    The false of the ...
My health– the most important value0 Personal health has become the most important  value to Finnish people (Tampere uni, ...
Media shows US0 WE live health and right  way, so we can wait for  prices, which don´t belong  to the OTHERS0 WE can´t be ...
Risk persons –the risk for Economy0 Health journalism is full of  threathful rethoric: ”If we  don´t do anything, Finland ...
”A Human Body is not ßa part of the Production or a nest ofthe Sickness, but the home of Human Being.”Ihmisen ruumis ei ol...
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Ulla Järvi

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Ulla Järvi

  1. 1. Healthy or sThe pros an ick? d cons in he alth journal Tallinn 11.6 ism .2012
  2. 2. 0 Suomen Lääkärilehti (FinnishUlla Järvi Medical Journal) since 2000- who? Books: 0 Syntymätön –Tietoa ja kokemuksia keskenmenosta, Kirjapaja 2007 0 Nainen keskellä elämää (Vainikainen&Järvi), Otava 2008, 0 Hilmapäivät – Vertaistukea vaihdevuosiin (Riitta Väisänen &Järvi&LeaGeselle),Otava 2009 0 Asiantuntijan mukaan– Viestintäopas media-ajan asiantuntijoille (Järvi&Vainikainen), Enostone 2010 0 Media terveyden lähteillä – Miten sairaus ja terveys rakentuvat 2000-luvun mediassa (Health sources and Media forces) - Doctoral dissertation, JKL univ, 2011
  3. 3. Health journalism – Science0 Research result 0 Enlightment
  4. 4. Health journalism - News0 Desease reporting: ”The 0 Health policy news: first swine flu death in ”There are more doctors Finland” now”
  5. 5. Science journalism – Stories0 My story 0 Ordinary people as an excample
  6. 6. Journalism is changing0 Society has medialized; more often things has turned to be media related0 Journalism has personalised; even journalist can be a brand0 Science and health – more often question of economy0 The role of internet has ”Doctor offers common sense” streghtened, which has (The country doctor Tapio changed the old power Kiminkinen has become very popular tv-star and lecturer) relations
  7. 7. All knowledge – as valuable? 0 Scientist makes research, public make comments 0 Experts: Journalists want more often opions, scientific facts are not enough”Is anybody home?” 0 Experts: Social media and – Scientists has foundmarks of potential life in conversation groups limit theMars. Newspaper asksfrom citizens if they will to speak to mediabelieve on these results (vihapuhe = hate speech)
  8. 8. ”The lively relationship with readers…” ”It was a totally surprise – ”More often a doctor hangs The false of the fake doctor” on a drug hook”• Media live for facts, BUT dry facts need nourishing: story telling, entertainment, hard feelings• Media has faced the competition of people´s time – we all are more strict what comes to our own time
  9. 9. My health– the most important value0 Personal health has become the most important value to Finnish people (Tampere uni, research 2007)0 One possible reason: healt news has increased0 Actually we don´t know, because health journalism is understudied; but at least life style stories has increased0 Media do not create values, rather try to shows them0 Media is the ”Public Sphere” and with this task comes the response of value maker
  10. 10. Media shows US0 WE live health and right way, so we can wait for prices, which don´t belong to the OTHERS0 WE can´t be pursued to live in certain ways, but somehow WE know the right lifestyle0 The OTHERS, who they are? - Heavy drinking oldies /pregnant mothers, ”Excersice and food are the new teenagers, marks of Finnish social class ” unemployments…
  11. 11. Risk persons –the risk for Economy0 Health journalism is full of threathful rethoric: ”If we don´t do anything, Finland ”Too fat for work” collapse because of overweight oldies”0 The threath to Economy gives the rights to strict laws and orders0 Pre-diseases: pre-diabets, presenteism0 Who got the benefit?
  12. 12. ”A Human Body is not ßa part of the Production or a nest ofthe Sickness, but the home of Human Being.”Ihmisen ruumis ei ole tuotantoelämän ratas eikä sairauden pesä, vaanihmisen koti. (Filosofer Jaana Hallamaa 2004)

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