1. Zákaznická data v Google Analytics
Jan Tichý
tichy@medio.cz

4. Pravěk

5. <script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 123456789;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript"
src="//www.googleadservices.com/pagead/conversion.js"></script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""
src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/123456789
/?value=0&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

6. ID = ABC
1.000 KčLedničky
• Žena
• 25 let
• Foodie

7. Starověk

8. ID = ABC
• Ledničky
• 1.000 Kč
• Žena
• 25 let
• Foodie

9. Středověk

10. <script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 123456789;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="bor
src="//googleads.g.doubleclick.net/pa
</div>
</noscript>
<!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObje
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*ne
m=s.getElementsByTagName(o)[0];a.async=1;
})(window,document,'script','https://www.go
ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->

11. CID = 123ID = ABC
• Ledničky
• 1.000 Kč
• Žena
• 25 let
• Foodie
• Ledničky
• 1.000 Kč
• Pračky
• 20 minut
• 3 pageviews

12. <!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObje
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*ne
m=s.getElementsByTagName(o)[0];a.async=1;
})(window,document,'script','https://www.go
ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->

13. CID = 123ID = ABC
• Ledničky
• 1.000 Kč
• Pračky
• 20 minut
• 3 pageviews
• Žena
• 25 let
• Foodie
• Ledničky
• 1.000 Kč
• Pračky
• 20 minut
• 3 pageviews
• Žena
• 25 let
• Foodie

14. Novověk

15. CID = 123ID = ABC
• Žena
• 25 let
• Foodie
• Ledničky
• 1.000 Kč
• Pračky
• 20 minut
• 3 pagevs
• VIP
• CLV 50 kKč
• Žena
• 25 let
• Foodie
• Ledničky
• 1.000 Kč
• VIP
• CLV 50 kKč
• Maruška
• maru@ska.cz
UID = 789
• Pračky
• 20 minut
• 3 pageviews
• VIP
• CLV 50 kKč

16. Moderna

17. CID = 123ID = ABC
• Žena
• 25 let
• Foodie
• Ledničky
• 1.000 Kč
• Pračky
• 20 minut
• 3 pagevs
• VIP
• CLV 50 kKč
• CID = 123
• VIP
• CLV 50 kKč
• Maruška
• maru@ska.cz
UID = 789
• Pračky
• 20 minut
• 3 pageviews
• VIP
• CLV 50 kKč
• Žena
• 25 let
• Foodie
• Ledničky
• 1.000 Kč

18. • CID = 123
• CID = 456
• VIP
• CLV 50.000 Kč
• Maruška
• maru@ska.cz
UID = 789
ID = XYZ CID = 456
• VIP
• CLV 50 kKč
• …
• VIP
• CLV 50 kKč
• …
CID = 123ID = ABC

20. Díky za pozornost!
Jan Tichý
tichy@medio.cz