Media Ratings Council (MRC) & Interactive Advertising Bureau (IAB)
„At least 50 percent of pixels must be in view for at least one second“
(for video, 50 percent of a player must be in view for at least two seconds)
5 milionů TV diváků! Letos ji vysílala Televize Seznam.
Attention is the allocation of mental resources. Before consumers can be affected by advertising messages, they need to first be paying attention.
Thales Tiexeira , Professor Marketing Harvard
Attention let's information in, memory holds it in place. Without the former, the latter doesn't exist.
Dr Jared Cooney-Horvarth, Cognitive Neuroscientist Uni Melbourne
20 výzkumů, USA, AUSTRALIE, CINA, mobily, tv, pc, různé platformy a zadavatelé