Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Impressions workshop media branding

1,060 views

Published on

On 06./07. February the workshop "The Evolution of Media Branding - Locating an Interdisciplinary Research Area" took place at the IPMZ organized by the division of Media Economics and Management.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Impressions workshop media branding

  1. 1. IPMZ – Institute of Mass Communication and Media Research Workshop: The evolution of media branding Locating an interdisciplinary research area Funding: IPMZ - Division Media Economics and Management, Hochschulstiftung (UZH), VAUZ and
  2. 2. Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert 2 Keynote: Sylvia Chan-Olmsted (U of Florida, USA): Media Branding 3.0: From Media Brands to Branded Entertainment and Information
  3. 3. Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert 3 Session 1: Media brands as ‘market driven’ journalism Chair and Input: Stephan Russ-Mohl (U of Lugano, CH) - Gabriele Siegert (U of Zurich, CH) - Isabelle Krebs (U of Zurich, CH)
  4. 4. Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert 4 Session 2: Media brands as branded content Chair: John Oliver (U of Bournemouth, GB) - Bjørn von Rimscha (U of Zurich, CH) - Walter McDowell (U of Miami, USA) - Stéphane Matteo (U of Neuchâtel, CH)
  5. 5. Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert 5 Session 3: Media brands as management task Chair: Christian Blümelhuber (Berlin U of the Arts, DE) - Gillian Doyle (U of Glasgow, GB) - Sabine Baumann (Jade University, DE) - Ronen Shay (U of Florida, USA)
  6. 6. Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert 6 Dinner: UniTurm
  7. 7. Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert 7 Session 4: Media brands and its marketing Chair: Mart Ots (Jönköping Business School, SE) - Klaus Schönbach (U of Vienna, AT) - Stefan Weinacht (Westfälische Hochschule, DE) - Lisa-Charlotte Wolter (Hamburg Media School, D)
  8. 8. Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert 8 Session 5: Media brands as a relationship /audience construct Chair: Juliane Lischka (U of Zurich, CH) - Helmut Scherer (Hanover U of Music, Drama and Media, DE) - Kati Förster (U of Vienna, AT) - Jennifer Berz (U of Mainz, D) - Kathrin Greuling and Lara Treptow (U of Koblenz-Landau, D)
  9. 9. Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert 9 City Tour & Dinner “Zunfthaus zur Waag”
  10. 10. Coming soon…. Gabriele Siegert, Kati Förster, Sylvia Chan-Olmsted, Mart Ots (Eds.) (2014/2015): Handbook of Media Branding. Springer

×