Increase Brand Awareness Medical Marketing

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Hollywood Presbyterian Medical Center case study of brand awareness, medical marketing, medical advertising by Banahan.Communications, http://www.Banahan.com

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Increase Brand Awareness Medical Marketing

  1. 1. Hollywood Presbyterian Medical Center Vision Campaign
  2. 2. Hollywood Presbyterian Medical Center <ul><li>Current Brand </li></ul>Vision Campaign
  3. 3. Hollywood Presbyterian Medical Center Vision Campaign
  4. 4. Hollywood Presbyterian Medical Center Vision Campaign
  5. 5. Hollywood Presbyterian Medical Center Vision Campaign Rationale/Foundation
  6. 6. Hollywood Presbyterian Medical Center Vision Campaign Research Facts: Unaided recognition of name and location low within 5 miles.
  7. 7. Hollywood Presbyterian Medical Center Vision Campaign Branding requires increasing awareness of name and location.
  8. 8. Hollywood Presbyterian Medical Center Vision Campaign Simple messages: Name Address/location Trust
  9. 9. Hollywood Presbyterian Medical Center Vision Campaign Our Audacious Goal: We will be the most trusted medical center in Los Angeles by 2012 through quality care, compassion, and respect.
  10. 10. Hollywood Presbyterian Medical Center Vision Campaign
  11. 11. Hollywood Presbyterian Medical Center Vision Campaign
  12. 12. Hollywood Presbyterian Medical Center Vision Campaign
  13. 13. Hollywood Presbyterian Medical Center Vision Campaign
  14. 14. Hollywood Presbyterian Medical Center
  15. 15. Hollywood Presbyterian Medical Center Vision Campaign Trust
  16. 16. Hollywood Presbyterian Medical Center Vision Campaign Trusted since 1923
  17. 17. Hollywood Presbyterian Medical Center Vision Campaign New Brand
  18. 18. Hollywood Presbyterian Medical Center Vision Campaign Our new brand will honor our past and present and yet launch us into the future. CIRCLE Represents common interest and goals. SQUARE Commitment to honest and direct agreement. TRIANGLE Upward motion and a vision that points the way to our future.
  19. 19. Hollywood Presbyterian Medical Center Vision Campaign RED Seen as dynamic, stimulating and exciting. MUSTARD Seen as cheerful, energetic, and yet also warm and comforting. BLUE Seen as a constant in our lives, reliable, trustworthy and it inspires confidence.
  20. 20. Hollywood Presbyterian Medical Center Vision Campaign
  21. 21. Hollywood Presbyterian Medical Center Vision Campaign
  22. 22. Hollywood Presbyterian Medical Center Vision Campaign
  23. 23. Hollywood Presbyterian Medical Center Vision Campaign
  24. 24. Hollywood Presbyterian Medical Center Vision Campaign
  25. 25. Hollywood Presbyterian Medical Center Vision Campaign
  26. 26. Hollywood Presbyterian Medical Center Vision Campaign Most trusted by 2012. Building trust from the inside out.
  27. 27. Hollywood Presbyterian Medical Center Vision Campaign Icon: Information Call-to-Action
  28. 28. Hollywood Presbyterian Medical Center Vision Campaign
  29. 29. Hollywood Presbyterian Medical Center Vision Campaign Corporate ID
  30. 30. Hollywood Presbyterian Medical Center Vision Campaign
  31. 31. Hollywood Presbyterian Medical Center <ul><li>Corporate Collateral </li></ul>Vision Campaign
  32. 32. Hollywood Presbyterian Medical Center Vision Campaign
  33. 33. Hollywood Presbyterian Medical Center
  34. 34. Hollywood Presbyterian Medical Center Vision Campaign
  35. 35. Hollywood Presbyterian Medical Center Vision Campaign
  36. 36. Hollywood Presbyterian Medical Center Vision Campaign Signage
  37. 37. Hollywood Presbyterian Medical Center Vision Campaign
  38. 38. Hollywood Presbyterian Medical Center Vision Campaign
  39. 39. Hollywood Presbyterian Medical Center Vision Campaign
  40. 40. Hollywood Presbyterian Medical Center Vision Campaign
  41. 41. Hollywood Presbyterian Medical Center
  42. 42. Hollywood Presbyterian Medical Center Vision Campaign Product Line: Obstetrics
  43. 43. Hollywood Presbyterian Medical Center Vision Campaign
  44. 44. Hollywood Presbyterian Medical Center Vision Campaign
  45. 45. Hollywood Presbyterian Medical Center Vision Campaign
  46. 46. Hollywood Presbyterian Medical Center Vision Campaign
  47. 47. Hollywood Presbyterian Medical Center Vision Campaign Merchandise
  48. 48. Hollywood Presbyterian Medical Center
  49. 49. Hollywood Presbyterian Medical Center Vision Campaign Product Line: Cardiovascular
  50. 50. Hollywood Presbyterian Medical Center Vision Campaign
  51. 51. Hollywood Presbyterian Medical Center Vision Campaign
  52. 52. Hollywood Presbyterian Medical Center Vision Campaign
  53. 53. Hollywood Presbyterian Medical Center Vision Campaign
  54. 54. Hollywood Presbyterian Medical Center
  55. 55. Hollywood Presbyterian Medical Center
  56. 56. Hollywood Presbyterian Medical Center
  57. 57. Hollywood Presbyterian Medical Center Vision Campaign
  58. 58. Hollywood Presbyterian Medical Center Vision Campaign
  59. 59. Hollywood Presbyterian Medical Center Vision Campaign Internal Communication
  60. 60. Hollywood Presbyterian Medical Center Vision Campaign
  61. 61. Hollywood Presbyterian Medical Center Vision Campaign
  62. 62. Hollywood Presbyterian Medical Center Vision Campaign
  63. 63. Hollywood Presbyterian Medical Center Vision Campaign
  64. 64. Hollywood Presbyterian Medical Center Vision Campaign
  65. 65. Hollywood Presbyterian Medical Center Vision Campaign
  66. 66. Hollywood Presbyterian Medical Center Vision Campaign
  67. 67. Hollywood Presbyterian Medical Center Vision Campaign
  68. 68. Hollywood Presbyterian Medical Center Vision Campaign
  69. 69. Hollywood Presbyterian Medical Center Vision Campaign
  70. 70. Hollywood Presbyterian Medical Center Vision Campaign
  71. 71. Hollywood Presbyterian Medical Center Vision Campaign
  72. 72. Hollywood Presbyterian Medical Center Vision Campaign
  73. 73. Hollywood Presbyterian Medical Center Vision Campaign
  74. 74. Hollywood Presbyterian Medical Center Vision Campaign External Communication
  75. 75. Hollywood Presbyterian Medical Center Vision Campaign
  76. 76. Hollywood Presbyterian Medical Center Vision Campaign 186,270,916 impressions CPM: $1.66
  77. 77. Hollywood Presbyterian Medical Center Vision Campaign
  78. 78. Hollywood Presbyterian Medical Center Vision Campaign
  79. 79. Hollywood Presbyterian Medical Center Vision Campaign
  80. 80. Hollywood Presbyterian Medical Center Vision Campaign
  81. 81. Hollywood Presbyterian Medical Center Vision Campaign
  82. 82. Hollywood Presbyterian Medical Center Vision Campaign
  83. 83. Hollywood Presbyterian Medical Center Vision Campaign
  84. 84. Hollywood Presbyterian Medical Center Vision Campaign
  85. 85. Hollywood Presbyterian Medical Center Vision Campaign
  86. 86. Hollywood Presbyterian Medical Center Vision Campaign
  87. 87. Hollywood Presbyterian Medical Center Vision Campaign
  88. 88. Hollywood Presbyterian Medical Center Vision Campaign
  89. 89. Hollywood Presbyterian Medical Center Vision Campaign External Video Message
  90. 90. Hollywood Presbyterian Medical Center Vision Campaign OB video launch
  91. 91. Hollywood Presbyterian Medical Center Vision Campaign Cardio video launch
  92. 92. Hollywood Presbyterian Medical Center Vision Campaign New Web Launch
  93. 93. Hollywood Presbyterian Medical Center Vision Campaign

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