#FeelingBeautiful Twitter Case Study

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#FeelingBeautiful was top trending topic of India (on Aug,20th 2012). With in 5 hours, total 991+ conversations & 1.4M impressions from .25M followers reach have generated.

Note: You can view this case study to know "how", "when" & "what" needs to be done in order to provide twitter influencers with compelling conversation hooks to enter into discussions.

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#FeelingBeautiful Twitter Case Study

  1. 1. Brand  Name:  VLCC  INDIA    I Brand  Intro:  VLCC  aims  to  ensure  a   be7er  quality  of  life  for  everyone   by  shaping  people’s  confidence  N and  making  Slimming,  Beauty  &   Health  accessible  to  all  sections  of   our  society  T   Platform:  Twi7er    R Objective:  Provide  influencerʹs  with   compelling  conversation  hooks  to   create  buzz.  O    
  2. 2. On  Aug  20th  ,VLCC  India  floats  a  B question  on  Twi7er  asking  what  is   the  most  beautiful  feeling  you   ever  had  or  wish  to  have?.  R   Hashtag  used  for  creating  virality   was  #feelingbeautiful  IEF
  3. 3. First  Tweet  at  11:00  a.m  from  S @VLCCIndia     #feelingbeautiful  Trends  in  India  T at  12:29  p.m     #feelingbeautiful  becomes  top  A trend  of  India  at  1:40  p.m  RT
  4. 4. Challenge  1:    Aug  20,  2012  was  a  Holiday  due  to  “EID”  festival  .  The  challenge  was  to  compete  with  conversations  around  #Eid  Mubarak      Challenge  2:  India  had  defeated  Pakistan  by  one  wicket  at  the  #u19cwc  in  a  thrilling  match.  Lots  of  conversations  generated  on  #U19  #U19CWC    #Pakistan  &    #IndVsPak          
  5. 5. First  Tweet  at  11:00  a.m  from  @VLCCIndia  compels    followers  to  talk  about  their  experiences  related  to  topic  of  #feelingbeautiful.     Around  12:15  p.m     Users    start  to     interactions  based     on  their   #feelingbeautiful   experiences  which   provides  us  a   position  on  Twi7er   Trends.   Challenge:     To  create  more  virality  &  conversations  for   becoming  the  TOP  Trend  in  India  
  6. 6. W We Did? “  We  then  started  H interacting  with  the   users  to  Strengthen  A the  emotional   connection  ”  T
  7. 7. “  Building  relationships  by  responding  to  influencers  ”    
  8. 8. At  12:53  p.m  #FeelingBeautiful  reached  at  4th  position  of  Twi7er  Trends    Challenge:  To  create  more  conversations  &  fight  with  #U19CWC  ,  #IndVsPak  &  “Eid  Mubarak  for  top  position”  
  9. 9. W We Did? “  We  then  created  H compelling   conversation  hooks  A for  influencerʹs  to   enter  into  T #feelingbeautiful   discussion”.  
  10. 10. “  conversation  hooks  ”  
  11. 11. At  1:29  p.m  #feelingbeautiful  reached  at  2th  position  of  Twi7er  Trends    Challenge:  To  create  more  conversations  &  reach  the  top  notch.  
  12. 12. By  1:30  p.m  (2  hours)  #feelingbeautiful  had  created  more  than  500+  tweets  &  .7  million  impressions.      
  13. 13. Around  1:35  p.m,  other  brands  also  tried  to  gain  the  virality  of  #feelingbeautiful  conversations.  
  14. 14. Finally,  at  1:40  p.m  #feelingbeautiful  was  Top  Trending  topic  in  India.    
  15. 15. #feelingbeautiful  was  Top  Trending  topic  in  India.  More  brands  joined  in  to  encash  the  virality  on  conversations.  
  16. 16. SNAPSHOTS  
  17. 17. SNAPSHOTS  
  18. 18. SNAPSHOTS  
  19. 19. Top  Users  on  the  basis  of    tweets    100   94   90   81   80   70   60   56   53   50   40   30   20   20   10   17   15   0  
  20. 20. Top  Users  on  the  basis  of     impressions  received  900000   831792  800000  700000  600000   500000   400000   300000   200000   135270   76406   100000   46064   45212   29075   28323   0  
  21. 21. Summary     #feelingbeautiful     991+  A  total    of  conversations   were  recorded  with  1.4M  impressions   generated    .25Mwhich  reached  followers  on  Twi7er  within  5  hours.    
  22. 22. “  All  the  data  mined  &  analyzed    was  with  our  proprietary  tools  “                                    Thank  You  
  23. 23. Contact  Us!   Connect  with  us:  Mobile:    +91  9811396858  Office:                                  +91  120  250  0351    Email:    info@mediazo.com    Snail  Mail:    MediaZo    LGF,  D-­‐‑23,  Sector-­‐‑50    NOIDA  (U.P.)    201301.  INDIA  

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