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10 régles pour votre strategie Social Media Marketing

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Pour optimiser l’efficacité d’une stratégie marketing sur les réseaux sociaux, il faut garder à l’esprit un certain nombre de règles qui contribueront au succès de cette stratégie

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10 régles pour votre strategie Social Media Marketing

  1. 1. 10 règles pour votre stratégie Social Media Marketing L oukouman AMIDOU Octobre 2008 www.mediaventilo.com
  2. 2. Qu’est ce que les medias sociaux ? Ce sont les espaces web sur lesquels les internautes interagissent directement entre eux : blogs, sites de partage, site collaboratifs réseaux sociaux, forums, chats …
  3. 3. Qu’est ce qu’une stratégie de Social Media Marketing? C’est une stratégie marketing consistant à engager de façon sincère les internautes pour relayer l’image de la marque sur les médias sociaux.
  4. 4. Voici 10 règles pour l’optimisation de votre stratégie Social Media Marketing
  5. 5. Règle 1 Identifiez précisément des pôles d’audience pertinents pour la marque Où se réunissent vos clients, prospects et prescripteurs sur la toile ? Quels réseaux sociaux ? Quels blogs ? Quels sites de partages ? Quels groupes ? Quels forums ?
  6. 6. Règle 2 Mettez l’intérêt de l’internaute au cœur de votre communication. Quels sont ses besoins et que pensez-vous lui apporter ?
  7. 7. Règle 3 Outillez vos prescripteurs et « mâchez-leur » le travail de promotion. Quels outils pour véhiculer quel contenu ? Quel type de contenus originaux pourra-t-il facilement reprendre sur ses espaces personnels ?
  8. 8. Règle 4 Mettez en place, recensez, gérez des processus de feedback. Comment récupérer les avis, les commentaires, les retours ? Comment les valoriser ?
  9. 9. Règle 5 Prenez votre temps. Une stratégie cohérente peut mettre du temps à se développer. Ne lancez pas d’opérations ambitieuses trop en amont si vous voulez en maximiser l’efficacité.
  10. 10. Règle 6 Faites preuve de régularité. Maintenez un flux régulier envers votre communauté. Trouvez le bon équilibre pour ne pas être oublié et ne pas lasser non plus.
  11. 11. Règle 7 Ne vous dispersez pas. Soyez visible uniquement là où cela est nécessaire. La visibilité pour la visibilité n’est pas un objectif marketing … Vous voulez faire du buzz très bien ; mais quel est précisément l’objectif final ?
  12. 12. Règle 8 Pensez le e-marketing de manière globale. Une stratégie « social media marketing » se construit conjointement à une stratégie web marketing traditionnelle solide : « Ne pas mettre la charrue avant les bœufs » ni « oublier les roues du carrosse » !
  13. 13. Règle 9 Restez toujours loyal, sincère et transparent. La marque ne doit pas être perçue comme intrusive ou ayant quelque chose à cacher.
  14. 14. Règle 10 Analysez les retours pour affiner la stratégie. Une stratégie de social media marketing a besoin d’être continuellement affinée dans ses discours, ses outils et ses actions.
  15. 15. www.mediaventilo.com

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