Network Analysis for SEO- definition & basic concepts- software and datasets- applications for SEOCharlotte BourneSearch M...
Network Analysis<br />
Basic Concepts<br />Node or Vertex<br />Edge<br />
Basic Concepts: Centrality<br />Degrees: number of incoming or outgoing connections<br />Closeness: ability to reach all o...
Software<br />NodeXL<br />Tulip<br />ORA<br />Analyst Notebook<br />KrakPlot<br />LibSNA<br />UrlNet<br />Graphviz<br />Pa...
Software: NodeXL<br />Imports from:<br /><ul><li>Flickr
 Twitter
Youtube</li></ul>Backlink data from:<br />- GWT<br />- Yahoo Site Explorer<br />- Open Site Explorer<br />
Network Analysis for SEO<br /><ul><li> Interlinking between web properties
 Analysis of backlinks
 Competitive analysis of backlinks
 Social network analysis</li></li></ul><li>Analysis of Backlinks<br /><ul><li> who is linking to my client’s websites?</li...
Analysis of Backlinks<br />
Competitive Analysis<br /><ul><li> who is linking to my competitors but not to my client?</li></li></ul><li>Competitive An...
Competitive Analysis: Betweenness Centrality<br />- Information frequently flows through these sites<br />
Social Media Analysis<br /><ul><li> looking for influencers on Twitter</li></li></ul><li>Social Media Analysis: 4FRNT Skis...
Social Media Analysis<br />
Social Media Analysis<br />
Advanced Applications<br />SEO <br /><ul><li> layering in other data sets</li></ul>Social Media<br />- brand management <b...
Upcoming SlideShare
Loading in …5
×

Network Analysis for SEO and Social Media

3,211 views

Published on

Network graphs and network analysis have applications in a number of fields. Learn how this can be applied to SEO and social media - an SMX West Presentation.

Published in: Education, Technology, Business
  • Be the first to comment

Network Analysis for SEO and Social Media

  1. 1. Network Analysis for SEO- definition & basic concepts- software and datasets- applications for SEOCharlotte BourneSearch Marketing Strategist, Mediativewww.mediative.ca<br />
  2. 2. Network Analysis<br />
  3. 3. Basic Concepts<br />Node or Vertex<br />Edge<br />
  4. 4. Basic Concepts: Centrality<br />Degrees: number of incoming or outgoing connections<br />Closeness: ability to reach all other nodes in the least amount of steps<br />Betweenness: extent that a node lies on the path to reach other nodes<br />
  5. 5. Software<br />NodeXL<br />Tulip<br />ORA<br />Analyst Notebook<br />KrakPlot<br />LibSNA<br />UrlNet<br />Graphviz<br />Pajek<br />UCINet<br />NetworkX<br />JUNG<br />igraph<br />Visone<br />Network Workbench<br />Gephi<br />
  6. 6. Software: NodeXL<br />Imports from:<br /><ul><li>Flickr
  7. 7. Twitter
  8. 8. Youtube</li></ul>Backlink data from:<br />- GWT<br />- Yahoo Site Explorer<br />- Open Site Explorer<br />
  9. 9. Network Analysis for SEO<br /><ul><li> Interlinking between web properties
  10. 10. Analysis of backlinks
  11. 11. Competitive analysis of backlinks
  12. 12. Social network analysis</li></li></ul><li>Analysis of Backlinks<br /><ul><li> who is linking to my client’s websites?</li></li></ul><li>Analysis of Backlinks<br />Links to One Site in the Network<br />Links to Two Sites in the Network<br />
  13. 13. Analysis of Backlinks<br />
  14. 14. Competitive Analysis<br /><ul><li> who is linking to my competitors but not to my client?</li></li></ul><li>Competitive Analysis: Degree Centrality<br />- Act as hubs of information<br />
  15. 15. Competitive Analysis: Betweenness Centrality<br />- Information frequently flows through these sites<br />
  16. 16. Social Media Analysis<br /><ul><li> looking for influencers on Twitter</li></li></ul><li>Social Media Analysis: 4FRNT Skis<br />
  17. 17. Social Media Analysis<br />
  18. 18. Social Media Analysis<br />
  19. 19. Advanced Applications<br />SEO <br /><ul><li> layering in other data sets</li></ul>Social Media<br />- brand management <br /><ul><li> competitive analysis
  20. 20. reputation audit
  21. 21. crisis mitigation</li></li></ul><li>Summary<br /><ul><li> proven field of knowledge
  22. 22. applications for SEO and social media</li></ul>theresultspeople.com/network<br />nodexl.codeplex.com/<br />Charlotte Bournecharlotte.bourne@mediative.ca<br /> Twitter @everydaylife<br />www.mediative.ca<br />

×