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Do's and Don'ts in Social Networking. Report on TermNet’s experience

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Do's and Don'ts in Social Networking. Report on TermNet’s experience
Blanca Nájera - TERMNET
VII EAFT Terminology Summit. Barcelona, 27-28 november 2014

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Do's and Don'ts in Social Networking. Report on TermNet’s experience

  1. 1. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona
  2. 2. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Do's and Don'ts in Social Networking Report on TermNet’s experience Blanca Nájera Villar TermNet – International Network for Terminology
  3. 3. Blanca Nájera Villar Deputy Director of TermNet Since 2004 Project and Event Manager for TermNet With focus on Terminology, Terminology Strategies for the Industry, Quality Assurance and Innovation Since 2010 ECQA Certified Trainer for the job role ECQA Certified Terminology Manager
  4. 4. Anja Drame Head of Communications, TermNet Publisher An communications and advocacy specialist as well as a socioeconomic analyst. With focus on Sociolinguistics, Development Communication and Terminology Policies. Since 2004 she also manages the International Terminology Summer School which she co-developed in its current form.
  5. 5. About TermNet • founded in 1988 • headquarters in Vienna • 50 members in 20 countries and on 5 continents • Mission: promoting terminology work all over the world - Developing and marketing terminology products and services, - Planning and implementing research and innovation joint projects, - Organising practice-oriented training opportunities and summer schools, - Developing high-end consultancy and training services of application- oriented terminology.
  6. 6. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona What happened so far… 80s and 90s digital era today..
  7. 7. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona TermNet and the Social Media since 2009
  8. 8. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona since 2009 TermNet and the Social Media
  9. 9. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona since 2009 TermNet and the Social Media
  10. 10. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona since 2010 TermNet and the Social Media
  11. 11. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona since 2012 TermNet and the Social Media
  12. 12. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona since 2012 TermNet and the Social Media
  13. 13. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Do's and Don'ts Let's agree about some basic facts: - Using social media as a communication tool is not the same as using it privately. - It is not about you. - It is about how to brand organisations and promote activities over social media.
  14. 14. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Do's #1: Have a plan • Integrate social media into your overall communication and marketing strategies • Your social media activity needs a direction and a good management Example: Our TerminologyBlog
  15. 15. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Do's #2: Use the appropriate media • Match the right content to the right network - just information? - articles and opinion? - skills and profile? - products and services? Example: Private Facebook closed groups for long term events -Boost interaction and group identity - Great tool for e-learning
  16. 16. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Do's #3: Know your audience • It´s all about demographics In general age, gender, locations and interests • BUT how about creating your own community of followers? • Who are they? How do you want them to be? Example: Twitter and our TermNet members
  17. 17. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Do's #4: Use the right register • Every social media has their own language. • Be aware about the tone and code of conduct in each platform. • Do not forget that you are still using them professionally. Example:
  18. 18. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Do's #4: Use the right register • Every social media has their own language. • Be aware about the tone and code of conduct in each platform. • Do not forget that you are still using them professionally. Example:
  19. 19. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Do's #4: Use the right register • Every social media has their own language. • Be aware about the tone and code of conduct in each platform. • Do not forget that you are still using them professionally. Example:
  20. 20. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Do's #5: Have fun and be creative
  21. 21. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Don’ts #1: Don´t use generic marketing • The first purpose of social media is NOT to sell but to socialise. • Do not use your marketing texts in the social networks. It feels impersonal and rude.
  22. 22. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Don’ts #2: Don’t try to hard • Don´t be pushy or spammy • If you do so, you will train your audience to ignore you. • It is not about quantity but about quality. • Too much information may cause that people lose interest. • Relevant posting could get lost in the bunch • Be careful with sharing things that might be in the pipeline
  23. 23. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Don’ts #3: Don’t neglect • Customer satisfaction can break or make a company. • Do not underestimate the power of word-of-mouth advertising • But keep it transparent, do not delete negative comments. Example:
  24. 24. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Don’ts #3: Don’t neglect
  25. 25. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Don’ts #4: Don’t be all over the place • Don’t spread yourself too thin. Pick one or two social networks and then do it great. • Have a clear voice for your sharing and be consistent Example:
  26. 26. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Don’ts #5: Don’t get frustrated • Social media and networking takes tones of time and resources. • It is fun but you need to be patient. • Do not expect the red carpet to be waiting for you. • BUT it is extremely rewarding…
  27. 27. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Conclusions: • Have a plan • Use the appropriate media • Know your audience • Use the right register • Have fun and be creative Do's Dont's • Don´t use generic marketing • Don’t try to hard • Don’t neglect • Don´t be all over the place • Don’t get frustrated
  28. 28. www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona Conclusions: DO WHAT WE LOVE LOVE WHAT WE DO (as Gabriele Sauberer, TermNet Director, always says) and then, SHARE it…
  29. 29. Info and references: Successful Social Media Strategies: http://www.socialflow.com/top-dos-and-donts-of- successful-social-media-strategies/ Is Your Social Presence Cringeworthy or Commendable?: http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/332506/The- Top-10-Do-s-and-Don-t-Do-s-of-Social-Media-for-Business Social Media Etiquette for Business: http://www.business2community.com/social- media/social-media-etiquette-business-25-dos-donts-0960691 Twitter: https://twitter.com/termnet Facebook: https://www.facebook.com/pages/TermNet/132285196903210 LinkedIn: https://www.linkedin.com/company/termnet---international-network-for- terminology TerminologyBlog: http://terminologyblog.wordpress.com/
  30. 30. THANK YOU FOR YOUR ATTENTION! Any questions? Feedback and general impressions! TermNet International Network for Terminology Blanca Nájera bnajera@termnet.org www.termnet.org

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