Trends And Strategies In The Creative Industries

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Trends And Strategies In The Creative Industries

  1. 1. Trends and Strategies in the Creative Industries Elske Joustra Sanne Jansen Stefanie van der Flier Priscilla Bossaert
  2. 2. Hypotheses <ul><li>“ Peer production of content will structurally alter production processes in the magazine industry” </li></ul>
  3. 3. Technical developments
  4. 4. New Media
  5. 5. Peer production
  6. 6. Non-proprietary
  7. 7. Copyright
  8. 8. Value of content
  9. 9. Examples
  10. 10. Blogosphere
  11. 11. Elle Blog
  12. 12. Social Networks
  13. 13. Glamour
  14. 14. Online communities
  15. 15. Mixing Bowl
  16. 16. Users  Producers
  17. 17. Immersion
  18. 18. Virtual Dressing Room
  19. 19. Conclusion
  20. 20. Questions?

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