IPC Questions

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IPC Questions

  1. 1. IPC QuestionsRebecca Hallissey
  2. 2. What types of magazine and target audience hasIPC been associated with over the years? Woman’s Weekly and Woman- BC1C2 women aged 25-45 Nuts- BC1C2 men aged 16-30 Golf Monthly- ABC1 men aged 25-54 Shooting Times, The Railway Magazine- AB men aged 30-60 What’s on TV- BC1C2 women aged 25-44 with young families
  3. 3. Why might IPC be an appropriate publisher for a new musicmagazine? What sort of genres of music/ types of magazine mightthey be likely to publish? Why might alternative publishers likeBauer be appropriate? IPC publishes 2 music magazines: NME and Uncut. Although these both cover a range of genres, IPC tends to focus on publishing other varieties of magazines other than music. Bauer produces Kerrang!, Mojo and Q. This means Bauer may be more suitable for a new music magazine focusing on a specific genre.

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