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Strong customer relationships are built on knowing your audience, inside and out. What they like, watch, buy, where they go, and more. But arriving at that expansive view is often a challenge for QSR brands. First-party data is a great first step but it’s a pinhole peek into what your customers are all about — outside your restaurant and in the real world. Join Jason Downie, Chief Revenue Officer, at unstacked data solutions provider Lotame as he makes the case for how and why widening your view of customers and prospects can strengthen relationships and create lasting experiences.