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What A View! You Should See the (Customer) Panorama From Here

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Strong customer relationships are built on knowing your audience, inside and out. What they like, watch, buy, where they go, and more. But arriving at that expansive view is often a challenge for QSR brands. First-party data is a great first step but it’s a pinhole peek into what your customers are all about — outside your restaurant and in the real world. Join Jason Downie, Chief Revenue Officer, at unstacked data solutions provider Lotame as he makes the case for how and why widening your view of customers and prospects can strengthen relationships and create lasting experiences.

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What A View! You Should See the (Customer) Panorama From Here

  1. 1. WHAT A VIEW! YOU SHOULD SEETHE (CUSTOMER) PANORAMA FROM HERE. MediaPost Brand Insider Summit QSR Jason Downie Chief Revenue Officer Lotame February 17, 2020
  2. 2. 2 – Lotame - Unstacked PERSONAL EXPERIENCES There are all kinds of these experiences happening in your restaurants right now: • Friends catching up • Coworkers grabbing lunch • Families out for a bite
  3. 3. 3 – Lotame - Unstacked P A N O R A M I CTHE VIEW OF CONSUMERS SLIM
  4. 4. 4 – Lotame - Unstacked QSR TREND: LOCATION AS THE GATEWAY
  5. 5. 5 – Lotame - Unstacked “We push like hell on the creative ambition to get some really cool stuff, but every year we look at ourselves and think, how do we do it? How do we do it again?” - Fernando Machado,Global CMO, Burger King
  6. 6. 6 – Lotame - Unstacked QSR TREND: IT TAKES TWO TO MAKE A THING GO RIGHT
  7. 7. 7 – Lotame - Unstacked SPENDING TREND: TIME VS. AD DOLLARS
  8. 8. 8 – Lotame - Unstacked YOU SHOULD SEE THE (CUSTOMER) VIEW FROM HERE ● Find the right data partners ● Extract value from the data you have ● Create flexible data tech to grow with you
  9. 9. USE CASE: CHICK-FIL-A
  10. 10. 10 – Lotame - Unstacked QSR SOLUTION: DATA CONNECTS TV & LOCATION 3k+ UNIQUES CFA TV AD VIEWERS 155M+ UNIQUES CFA RESTAURANT VISITORS
  11. 11. 11 – Lotame - Unstacked QSR SOLUTION: DATA DRIVES IN-STORE VISITS CRM Social Search Display155MM Chick-Fil-A In-Store Consumers 3kTV Viewers
  12. 12. 12 – Lotame - Unstacked QSR SOLUTION: DEMOGRAPHIC, AFFINITIES, INTERESTS & MORE Sony PlayStation Rold Gold Hey, ladies... with disposable income... have you tried our LTO Rold Gold pretzel bunOR seen our coupon inTarget when you buy a Sony PlayStation?
  13. 13. 13 – Lotame - Unstacked BUT WAIT, THERE’S MORE ● 1P data is a good start ● Relationships take work & partnership ● Expand your view to see the whole picture
  14. 14. GET PANORAMIC! Visit Lotame’s table to enter to win a GoPro to capture your ideal panoramas

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