Sis sat 1000 lori weiman

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Sis sat 1000 lori weiman

  1. 1. The Reinvention of Entertainment Lori Weiman, @SearchMonitor
  2. 2. Full Service Network 1995 - 1997 <ul><li>ITV, Phone, & Broadband Web </li></ul><ul><li>Movies on Demand </li></ul><ul><li>News on Demand </li></ul><ul><li>Games – Play Against Your Neighbors </li></ul><ul><li>Movie Trailers & Theater Times on Demand </li></ul><ul><li>Pizza Hut Order Thru the TV </li></ul><ul><li>Shopping – Buying Stamps Most Popular Shopping App! </li></ul>
  3. 3. Experimentation with Voice Activated Remote TV – PUT ON SPONGEBOB!
  4. 4. Experimentation with Voice Activated Remote NO!! TV PUT ON BEN10 TV – PUT ON SPONGEBOB!
  5. 5. Experimentation with Voice Activated Remote <ul><li>Leads to Expensive Medical & Therapy Bills… </li></ul>NO!! TV PUT ON BEN10 TV – PUT ON SPONGEBOB!
  6. 6. Obstacles to Adoption/Deployment <ul><li>Technical Stuff </li></ul><ul><ul><li>Digitizing Content, Storage, Cost/Size of Set-Top Box </li></ul></ul><ul><ul><li>Laying Fiber/Coax, Storage </li></ul></ul><ul><li>Business Model Fears & Legalities </li></ul><ul><ul><li>Wrestling with Distribution Windows for Movies designed to keep distribution channels from competing Fear of Time-Shifting Cannibalizing Revenue Model </li></ul></ul><ul><ul><li>TV Broadcasting Rights & Re-Broadcasting Rights </li></ul></ul><ul><ul><ul><li>Copyright issues </li></ul></ul></ul><ul><ul><ul><li>Licensing Agreements </li></ul></ul></ul>VOD
  7. 7. Time Table for Technology Adoption - Long <ul><li>DVR: 10+ Years for >50% Adoption </li></ul><ul><li>Telephone: 45 yrs 1900 – 1945 [barrier to entry = pipeline] </li></ul><ul><li>Refrigerator: 20 yrs 1920 – 1940 </li></ul><ul><li>Color TV: 10 yrs 1960 – 1970 </li></ul><ul><li>Microwave: 10 yrs 1970 - 1980 </li></ul><ul><li>Cell Phone: 15 yrs 1985 - 2000 [barrier to entry = towers] </li></ul><ul><li>Internet: 6 yrs 1995 – 2001 [starting with Mosaic] </li></ul><ul><li>Smart Phones: 3 yrs 2008 - 2011 </li></ul>
  8. 8. Darwinian Advancements – Faster Now Cable TV DVR Survival of the Fittest. Eat or Be Eaten
  9. 9. Darwinian Advancements Flat Screen Fat Screen Survival of the Fittest. Eat or Be Eaten
  10. 10. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten
  11. 11. Darwinian Advancements PINBALL BOWLING Survival of the Fittest. Eat or Be Eaten
  12. 12. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten
  13. 13. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten
  14. 14. Darwinian Advancements Tablets Netbooks Survival of the Fittest. Eat or Be Eaten
  15. 15. Darwinian Advancements Search Portal Survival of the Fittest. Eat or Be Eaten
  16. 16. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten
  17. 17. Darwinian Advancements Social Crowds Word-of-Mouth Survival of the Fittest. Eat or Be Eaten
  18. 18. Darwinian Advancements Texting Talking(?) Survival of the Fittest. Eat or Be Eaten
  19. 19. THE FUTURE….
  20. 20. Vying for the Future Right Now <ul><li>GoogleTV & Apple TV </li></ul><ul><ul><li>Searchable web and tv listings (not content) @ the same time </li></ul></ul><ul><ul><li>Dual View – watch tv and get the web at the same time </li></ul></ul><ul><ul><li>Built into Sony TV, requires gigantosaurus key pad </li></ul></ul><ul><ul><li>Buy a separate keyboard – logitech $299 </li></ul></ul><ul><ul><li>Who Will Eat GoogleTV? APPLE TV? CABLE? </li></ul></ul><ul><li>Fios/Comcast apps for ipad/iphone </li></ul><ul><ul><li>Remote Control & DVR Control from your phone or iPad! </li></ul></ul><ul><ul><li>TV access from your iPad – only eligible channels </li></ul></ul><ul><ul><li>Share what you are watching with Friends – Social Component </li></ul></ul><ul><ul><li>BUMMER ALERT: COMCAST APP CRASHES  2 stars in the app store and lots of complaints </li></ul></ul>
  21. 21. TV Rights Present Day Examples <ul><li>Not Available on Demand </li></ul><ul><li>Until Recently, Not Available Online. 1 episode </li></ul><ul><li>Only Available As a Live Broadcast or For Purchase on iTunes </li></ul><ul><li>Available On Demand </li></ul><ul><li>Available Online – All Episodes </li></ul><ul><li>Available as a Live Broadcast </li></ul><ul><li>Available on iTunes </li></ul>
  22. 22. Predictions <ul><li>Take TV with You – Any Device, Any Place </li></ul><ul><ul><li>broadcast rights get resolved… </li></ul></ul><ul><li>Searchable Content </li></ul><ul><ul><li>Entire libraries are available – all episodes of every show. </li></ul></ul><ul><ul><li>Channel Surfing Goes Away </li></ul></ul><ul><ul><li>Viewers Search for Content Categorically or Textually, Along With Traits Like: </li></ul></ul><ul><ul><ul><li>Science Fiction, Home Improvement, Comedy, Cooking, Travel </li></ul></ul></ul><ul><ul><ul><li>When Was it Created </li></ul></ul></ul><ul><ul><ul><li>Consumer Ratings – Your Friends, Your Community, The World </li></ul></ul></ul><ul><ul><ul><li>Popularity e.g. # of Views Total, # of Views / Person </li></ul></ul></ul><ul><li>Optional Twitter Feed Streams During Video Viewing </li></ul><ul><li>Gaming Convergence On TV – multi-player goes mainstream </li></ul><ul><li>Crime is Solved 10x Faster Through Social Networking Integrated with News Feeds </li></ul>
  23. 23. More Marketing Opportunities for Us <ul><li>Demographic categories defined based on content likes/dislikes </li></ul><ul><li>Search Advertising in the Video Guide </li></ul><ul><li>Video ad insertions become actionable </li></ul><ul><li>TV Marketers mind meld with Search Marketers </li></ul><ul><ul><li>Online & Offline Teams become Unified </li></ul></ul>
  24. 24. Lori Weiman [email_address] <ul><li>@ SearchMonitor </li></ul>

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