Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Search as a Utility<br />& The Impact on Marketing<br />
Oxygen<br />
Electricity<br />
Search<br />
How the Utility is Perceived by…<br />The Engines<br />Users/Consumers<br />Advertisers<br />
Engines<br />
Users<br />
Advertisers<br />A search is a response to something, but it is also awareness, consideration and research.<br />
What Does it Mean to Us?<br />Livelihood<br />Passion<br />Answers<br />
The Future of Search Utility<br />Will it always be there, or is it the landline? <br />
The Future of Search Utility<br />People will always have questions, but the methodology of seeking out answers will conti...
  Mobile Apps
Upcoming SlideShare
Loading in …5
×

Sis sat 1000 janel landis laravie

481 views

Published on

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

Sis sat 1000 janel landis laravie

  1. 1. Search as a Utility<br />& The Impact on Marketing<br />
  2. 2. Oxygen<br />
  3. 3. Electricity<br />
  4. 4. Search<br />
  5. 5. How the Utility is Perceived by…<br />The Engines<br />Users/Consumers<br />Advertisers<br />
  6. 6. Engines<br />
  7. 7. Users<br />
  8. 8. Advertisers<br />A search is a response to something, but it is also awareness, consideration and research.<br />
  9. 9. What Does it Mean to Us?<br />Livelihood<br />Passion<br />Answers<br />
  10. 10. The Future of Search Utility<br />Will it always be there, or is it the landline? <br />
  11. 11. The Future of Search Utility<br />People will always have questions, but the methodology of seeking out answers will continue to change.<br /><ul><li> Mobile Search
  12. 12. Mobile Apps
  13. 13. Social Conversations</li></ul>Unified Search Platform will be needed, but could the pool of possible answer providers fragment to a point where Google is not even a part of the plan.<br />
  14. 14. Janel Landis Laravie<br />Founder of Chacka Marketing<br />@janellaravie or janel@chackamarketing.com<br />

×