John KellyVice President, Retailj.kelly@criteo.com
Agenda•   Introduction to Criteo•   Challenges for Search Marketers•   Performance Display Advertising•   Destroying the M...
Globally, By the Numbers                    550                    EMPLOYEES   200  $MILLION     2011 REVENUE             ...
Get Started       We make display advertising       perform better than search.        And we believe in the click.
Challenges for Search MarketersSearch is becoming more expensive.Search spend is rising faster than query volume.         ...
Challenges for Search Marketers          Users need to search.    Only a fraction of internet time is            spent on ...
Challenges for Search Marketers    Users typically shop before buying.65% purchases NOT last products viewed              ...
Criteo’s Unique Value           Performance Display Advertising 92% Reach!  UNMATCHED                            PURE  SCA...
CPC Bid Optimization            Enhance CPC bids by product category and by user intent             segment. Leverage your...
Criteo’s Benchmarks Vs. Search ROI                                                                                        ...
Myth of Clickers “Half of All Display Ad Clicks are Worthless”                      -Seeking Alpha, 2009“50% Drop in Numbe...
Myth #1: “Clickers Don’t Buy!”               Number of Sales Per 100 Users     Reality: Clickers are twice as likely as vi...
Myth #2: “There Aren’t That Many Clickers!”          47% of Very Active Buyers are Clickers      Reality - Almost 50% of o...
Overstock Values the Click                                                        Clickers 75% More Likely to Buy         ...
Overstock Success StoryEarly 2011• Started working with Criteo in Jan 2011• Launched basic remarketing campaign• First dis...
John Kelly                      Vice President411 High Street        j.kelly@criteo.comPalo Alto, CA 94303    Desk: (650) ...
Upcoming SlideShare
Loading in …5
×

Sis mon 1315 sponsored lunch criteo

1,343 views

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,343
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
44
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sis mon 1315 sponsored lunch criteo

  1. 1. John KellyVice President, Retailj.kelly@criteo.com
  2. 2. Agenda• Introduction to Criteo• Challenges for Search Marketers• Performance Display Advertising• Destroying the Myth: Clickers are Buyers• Criteo Success Story: Overstock
  3. 3. Globally, By the Numbers 550 EMPLOYEES 200 $MILLION 2011 REVENUE 4 CONTINENTS 2,000 CLIENTS 3 COUNTRIES 3
  4. 4. Get Started We make display advertising perform better than search. And we believe in the click.
  5. 5. Challenges for Search MarketersSearch is becoming more expensive.Search spend is rising faster than query volume. CPC SEARCH SPEND Average cost-per-click on Google increased about 5% in Q3 2011 over Q3 2010 (Source: Google Q3 3011 Earnings Report). 5
  6. 6. Challenges for Search Marketers Users need to search. Only a fraction of internet time is spent on Search. 5% Time Spent Search 95% Other
  7. 7. Challenges for Search Marketers Users typically shop before buying.65% purchases NOT last products viewed 7
  8. 8. Criteo’s Unique Value Performance Display Advertising 92% Reach! UNMATCHED PURE SCALABILITY CPC BID PERSONALIZED OPTIMIZATION ADVERTISING & CONTROL 8
  9. 9. CPC Bid Optimization Enhance CPC bids by product category and by user intent segment. Leverage your valuable and third party data. PRODUCT CATEGORY OPTIMIZATION USER INTENT SEGMENT OPTIMIZATION Optimize your Criteo campaigns with: EXTRA INTENT DATA OPTIMIZATION CRITEO PERFORMANCE OPTIMIZATION PLATFORM 9
  10. 10. Criteo’s Benchmarks Vs. Search ROI 2x CRITEO1 SEARCH2 $5.22 $10.24 ROAS Conversion Rate CRITEO1 SEARCH2 +45% < 2% 2.73% CONVERSION RATE 1: Aggregation of Criteo statistics, retail US only - Deduplication average of 50% I Criteo 2011 2: Aggregation of search statistics (Google, Yahoo, Bing), retail US only – Kenshoo 2011 Online Retail Holiday Shopping Report I Kenshoo, Inc. 10
  11. 11. Myth of Clickers “Half of All Display Ad Clicks are Worthless” -Seeking Alpha, 2009“50% Drop in Number of US Internet Users WhoClick on Display Ads” -ComScore 2011 “Conversions, Not Clicks, Key To Display Ads” -MediaPost, 2012
  12. 12. Myth #1: “Clickers Don’t Buy!” Number of Sales Per 100 Users Reality: Clickers are twice as likely as viewers to buy something 12
  13. 13. Myth #2: “There Aren’t That Many Clickers!” 47% of Very Active Buyers are Clickers Reality - Almost 50% of our clients most engaged buyers have clicked on a Criteo Ad 13
  14. 14. Overstock Values the Click Clickers 75% More Likely to Buy 8 Nb Of Sales per 100 users 7 7 6 5 4 4 3 2 1 - 42% of very active buyers are clickers viewer clicker45% 42% 40%40% %of clickers 34%35%30% 26%25%20% 17%15%10%5%0% 14 0 1 2 3 4+
  15. 15. Overstock Success StoryEarly 2011• Started working with Criteo in Jan 2011• Launched basic remarketing campaign• First dissected their catalog by category, segmented price browsers, shoppers and buyers based on category “Overstock has been impressed with Criteo’s search-likeMid 2011 performance. We are currently• We took user segments for each category and expanding our relationship with priced more granularly. them and view Criteo as an• Created segment of recently abandoned carts important strategic partner.”• Improved cost of sale and program efficiency -- Sam Peterson, SVP ofToday Technology, Website and• Account has grown in high triple digits, has Merchandising for outpaced traffic to Overstock. Overstock.com• Focused on an optimization plan to provide for maximum efficiency and elevated spend. 15
  16. 16. John Kelly Vice President411 High Street j.kelly@criteo.comPalo Alto, CA 94303 Desk: (650) 322.6260 x406

×