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The trend of “Retailers as Publishers” continues to grow as new entrants and new capabilities come into the marketplace. How can CPG marketers evaluate these opportunities in order to drive virtuous cycles of mutual benefit for their retailer partners, the shopper and their internal stakeholders? Georgia-Pacific will share its early lessons as it navigates the new retail media terrain. How is GP evaluating the total value of these media opportunities, reorganizing internally to leverage them, and pushing these channels to become more effective tools for across the user experience journey?