Omma mobile 1500 hans fredericks

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  • Omma mobile 1500 hans fredericks

    1. 1. Redefining The Shopping ExperienceHow Mobile is Changing How People Shop and SpendHans Fredericks – VP Mobile – hfredericks@comscore.com
    2. 2. COMSCORE’S INNOVATIVE MEASUREMENT APPROACH 2 Million Person Panel PERSON-Centric Panel with 360°View of Person Behavior SITE-Census Measurement Web Visiting & Search Online Behavior Online & Offline Advertising Buying Exposure PANEL CENSUS Advertising Transactions Effectiveness Media & Video Demographics, Consumption Lifestyles PANEL & Attitudes Unified Digital Measurement™ (UDM) Mobile Internet Usage & Behavior Patent-Pending Methodology Adopted by 90% of Top U.S. Media Properties © comScore, Inc. Proprietary. 2 V1011
    3. 3. CONTINUING TIDAL SHIFT TO SMARTPHONES The total Smartphone audience increased by 42% year-on-year Your shoppers have smartphones (and tablets) – or will very soon Growth of U.S. Smartphone U.S. Smartphone Penetration Installed Base 180,000 Smartphone 160,000 47.4% # Phone Owners (000) 140,000 120,000 Not 110.9 million 100,000 Smartphone 80,000 60,000 +47% 52.6% 40,000 Year on Year Growth 20,000 0 Product: comScore MobiLens, US © comScore, Inc. Proprietary. 3 Data: Three month average ending June 2012
    4. 4. MULTI-DEVICE OWNERSHIP BECOMING THE NORM In June 2012, 35.5% of all U.S. Smartphone users also owned other connected devices Smartphones, tablets, and other connected devices are changing the way consumers seek information, communicate, engage online, and shop!! 11.9% also own eReaders 4.5% also own other handhelds like portable gaming devices 25.5% also own tablets Product: comScore MobiLens, US © comScore, Inc. Proprietary. 4 Data: One month snapshot - June 2012
    5. 5. EMERGING RETAIL/COMMERCE, SOCIAL CHECK-INTop 10 Smartphone Categories by Growth  Broad retail/commercial sector growthsocial networking check- 29,751 +100% 14,873 in service  Social networking with check-in insurance services 9,438 +87% service doubles audience size 5,057 adult entertainment 13,380 +86%  Financial services/insurance services 7,208 gaining in popularity electronic payments 23,072 +84% 12,538  Online Retail now accessed by online retail 27,204 +83% more than 27 million Smartphone 14,891 owners classifieds 26,698 +81% 14,719 health information 17,298 9,586 +80% credit cards 24,176 13,701 +76% home lifestyle 11,064 6,412 +73% mens magazines 9,994 content 5,837 +71% 0 10,000 20,000 30,000 % YoY 40,000 June 2012 June 2011 # Unique Users (000) Growth Product: comScore MobiLens, US © comScore, Inc. Proprietary. 5 Data: Three month average ending June 2012
    6. 6. SMARTPHONES ARE CHANGING COMMERCE . . .E-commerce and Related Services Accessed By % of Smartphone Users June 2012 Bank Accounts 38% Online Retail 25% Credit Cards 22% Electronic 21% Payments Deal-A-Day 16% Shopping Guides 16% 0% 5% 10% 15% 20% 25% 30% 35% 40% Product: comScore MobiLens, US © comScore, Inc. Proprietary. 6 Data: Three month average ending June 2012
    7. 7. CONSUMERS WILLING TO SPEND ON DEVICE Amount Spent for On-Device  Only 7.4% of Smartphone Purchase Shoppers spend less than $20 on purchaseLess than $20.00 7.4%  A large share (31.4%) make purchases for $101- $300 $21 - $100 30.0%  3.3% even spent more than $1000 $101 - $300 31.4% $301 - $500 15.2% $501 - $1000 12.8%More than $1000 3.3% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% % Purchased Goods or Services with Smartphone Product: comScore MobiLens, US © comScore, Inc. Proprietary. 9 Data: Three month average ending June 2012
    8. 8. MOBILE SHOPPING SAVES TIME AND MONEY!! Reason for shopping on a smartphone instead of online or in-person60% 54% 52% 52%50% 46%40% 35%30% 24%20%10% % Saves me time Makes it easier to Provides me with on-the-go convenienceAllows me to access special offers coupons compare prices Makes it easier to find the best deal Don`t have to print directions or coupo Rate Overall Experience Mobile Shoppe 2% 53% 45% r Poor Neutral Excellent © comScore, Inc. Proprietary. 10 Source: Custom Mobile Retail Advisor Survey April 2012
    9. 9. ON-DEVICE PURCHASERS SKEW MALE AND YOUNGER Gender Age 30.8% 22.9% 19.1% Male  A greater proportion 14.5% 57.4% of Smartphone 6.4% 3.7% 2.6% Female shoppers are male 42.6% 13-17 18-24 25-34 35-44 45-54 55-64 65+  25-34 year olds are the key user group 19.7 MM Smartphone Household Income Shoppers Operating System Microsoft Other OS $100k+ 35.6% 0.9% 4.6% RIM  Android and iOS 8.1%$75k to <$100k 16.5%  Making on- based phone owners devices make up the majority $50k to <$75k 20.9% purchases of Smartphone Google attracts the 44.8% owners making a $25k to <$50k 18.3% more affluent Apple purchase 41.7% Smartphone <$25k 8.7% subscriber Product: comScore MobiLens, US © comScore, Inc. Proprietary. 11 Data: Three month average ending June 2012
    10. 10. MOBILE SHARE OF E-COMMERCE GROWING FAST Percentage of Total e-Commerce Dollars Spent via Mobile or Tablet Device Source: comScore Mobile Measurements Spike in percentage of 9% 9% e-commerce sales via mobile coincides with 8% 8%surge in tablet ownership 6% 6% 3% 3% 2% Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2010 2010 2010 2011 2011 2011 2011 2012 2012 © comScore, Inc. Proprietary. 12
    11. 11. VARYING USE OF WEB/APPS AMONG RETAILERS Top Smartphone Retail Properties, % Share of Time Spent by Access Method June 2012 Amazon Wal-Mart Netflix Target Best Buy Redbox WebTicketmaster App BlockbusterHome Depot shopkick Walgreens 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Product: comScore Mobile Metrix 2.0 © comScore, Inc. Proprietary. 13 Data: June 2012
    12. 12. MOBILE DISRUPTING BRICK AND MORTAR Penetration of Activities Performed on Phone While in Retail Store June 2012 Took Picture of Product 21%Texted or Called Friends/Family about Product 18% Scanned a Product Barcode 17% Sent Picture of Product to Friends/Family 17% Compared Product Prices 11% Found Store Location 10% Found Coupons or Deals 9% Researched Product Features 7% Checked Product Availability 5% Product: comScore MobiLens, US © comScore, Inc. Proprietary. 14 Data: Three month average ending June 2012
    13. 13. SURGE IN QR CODES LAST HOLIDAY SEASON  Almost 21 million U.S. Smartphone owners scanned a QR Code at least once per month – up 28% since Sep 2011  19% or nearly 1 in 5 smartphone owners currently scan QR codes each month  48% scanned a QR Code while in a Retail Store QR Code Users (M) Among Smartphone Users25.020.0 19.9 19.8 20.915.0 16.310.0 5.0 0.0 Sep 2011 Dec 2011 Mar 2012 Jun 2012 Product: comScore MobiLens, US © comScore, Inc. Proprietary. 15 Data: Three month average ending June 2012
    14. 14. MOBILE BRIDGES PHYSICAL/DIGITAL CHANNELS Top Sources of QR Codes Scanned by Smartphone Owners June 2012 60% 50% 46% 44% 40% 30% 26% 25% 20% 10% 0% Printed Magazine or Newspaper Packaging Product Poster or Flyer or KioskWebsite on PC Mobileprovides link to Newsprint Retail Outdoor Digital Product: comScore MobiLens, US © comScore, Inc. Proprietary. 16 Data: Three month average ending June 2012
    15. 15. OPPORTUNITIES FOR PUSH AND CHECK-IN Have you used a retail app to alert you about coupons/deals based on your location (push notifications)? Among Mobile Shoppers Yes, I would like to be No No, I would Yes alerted 60% not be 40% 46% interested 54% Check in services or sharing location for a reward/discount/deal at the store Among Mobile Shoppers Yes, I would share my 55% Yes, I use No, I do not location for a Check-in use check- discount Services in services No, I would 38% 62% 45 not share my location © comScore, Inc. Proprietary. 17 Source: Custom Mobile Retail Advisor Survey April 2012
    16. 16. Thank You. THE GLOBAL SOURCE OF DIGITAL MARKET INTELLIGENCE™For more information, please contactHans Fredericks – hfredericks@comscore.com

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