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Being the
underdog
Olly Beckett, Expedia
Being the
underdog
Olly Beckett, Expedia
Brochures and
Brand Marketing
Email has matured (?)
569.2 million email accounts in 19991
3.3 billion email accounts in 20122
3.9 billion email accounts...
Brochures…
SocialMedia…
Social is maturing
5.5 million Facebook accounts in 20053
1 billion Facebook accounts in 20123
1.3 billion acebook account...
Brochures…Mobile
Brochures…Mobile
What mobile can do
What email can do
Regular subscriber
Your voucher + Europe sale 19.8%
50% of repeat cu...
Next?
Integrating trigger email messages into
newsletters (and vice versa)
Personalised and predictive dynamic
design and ...
Olly Beckett, Expedia
Appendix
1http://www.academia.edu/905342/Supporting_prospective_informatio
n_in_email
2Email Statistics Report, 2012-2016,...
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Olly beckett

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Olly beckett

  1. 1. Being the underdog Olly Beckett, Expedia
  2. 2. Being the underdog Olly Beckett, Expedia Brochures and Brand Marketing
  3. 3. Email has matured (?) 569.2 million email accounts in 19991 3.3 billion email accounts in 20122 3.9 billion email accounts in 20132 6 billion email accounts in 2020? Where will they be?
  4. 4. Brochures… SocialMedia…
  5. 5. Social is maturing 5.5 million Facebook accounts in 20053 1 billion Facebook accounts in 20123 1.3 billion acebook accounts in 20143 750,000 Twitter accounts in 20074 75 million Twitter accounts in 20094 228 million witter accounts in 20145
  6. 6. Brochures…Mobile
  7. 7. Brochures…Mobile What mobile can do What email can do Regular subscriber Your voucher + Europe sale 19.8% 50% of repeat customers Your voucher + Europe sale 31.1% 50% of repeat customers Loyalty reward (thank you!) 43.1%
  8. 8. Next? Integrating trigger email messages into newsletters (and vice versa) Personalised and predictive dynamic design and content Personalised send times Many more email accounts will be consolidated into just one app
  9. 9. Olly Beckett, Expedia
  10. 10. Appendix 1http://www.academia.edu/905342/Supporting_prospective_informatio n_in_email 2Email Statistics Report, 2012-2016, The Radicati Group, Inc. 3http://investor.fb.com/releasedetail.cfm?ReleaseID=842071 4http://dstevenwhite.com/2010/08/08/social-media-growth-from-2006- to-2010 5http://www.emarketer.com/Article/Emerging-Markets-Drive-Twitter- User-Growth-Worldwide/1010874?ecid=SOC1001

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