We enable the infrastructure, power the experience, and process many of the requests – so we have to be relevant.
Most Importantly… Lead. http://www.flickr.com/photos/renolauren/3558106823/in/set-72157611981517947
To go viral, you’ll need three things: tastemakers, communities of participation, and unexpectedness. http://www.petapixel.com/2012/03/05/viral-photographs-bring-instant-success/
Well, we still want to be iconic. But we want to be social at the same time – so we find a balance. http://www.mediapost.com/publications/article/168225/your-brand-is-batman.html Complete Program: 8,518,315 - Total Pageviews 4,395,850 Uniques 2011 Video metrics 5,132,932 Video Views 3,785,503 Unique Video Views 4,901 Video Comments 10,846 Video Likes Other engagement metrics for FY 2011: - 20% Return Visits - 20K Lifescoop mentions on Twitter - 24K RT/Facebook Shares on content on-site - 2,520 total comments (site, video, Facebook)
MediaPost: “its most ambitious and imaginative mobile advertising campaign yet”
The Social Cockpit tracks not just hashtags, but specific topics, products and brands being discussed online. The data is updated each hour to give a sense of who’s on top throughout the day as well as a daily report to sum up social conversation. It's a real time monitoring for Intel marketing...used to make decisions, not just to admire the data.