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Ogsf tue 1400 craig bierley

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Ogsf tue 1400 craig bierley

  1. 1. Getting Involved: Buick Embraces Participatory Culture Craig Bierley OMMA Global March 1, 2011
  2. 2. One of America’s Hottest Brands of 2010 used to be a hot brand in 1910 “ Fastest Growing Car Brand in US” “ Buick Sales Surge as Its Buyers Get Younger”
  3. 3. Participatory Culture
  4. 4. Get People Talking – Moment of Truth
  5. 5. Digital Storytelling
  6. 6. Digital Entertainment – Gaming
  7. 7. Early Technology Adoption
  8. 8. Conclusion – Become an Active Brand <ul><li>We need to be active </li></ul><ul><li>We need to listen </li></ul><ul><li>We need to engage with consumers </li></ul><ul><li>We need to provide them the content, the access, and the information they need when they need it </li></ul><ul><li>We need to participate </li></ul>
  9. 9. Thank You

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