Ogsf mon 0915 bladimiar norman

567 views

Published on

Published in: Business, Health & Medicine
  • Be the first to comment

  • Be the first to like this

Ogsf mon 0915 bladimiar norman

  1. 1. SEEN AT THE MOVIES: SMART MONEY MARKETING CANENSURE SUCCESS FOR YOUR TEAM Presentation by Bladimiar Norman Senior Vice President, Marketing The Weinstein Company Monday, March 19th 2012
  2. 2. PEOPLE, THEIR STORIES AND WHY MARKETERS SHOULD CARE
  3. 3. - 80% of our conversations are between the same people- 70% of our conversations are rooted in personal experience- We generally have between 4 to 6 categories or groupings of listeners
  4. 4. THE SET-UPUnderstand your assets Listen to your audience
  5. 5. GAME TIMEo Strategic executiono Timelineo Creative
  6. 6. SELL ITo Publicityo Socially inspiredo Be malleable
  7. 7. THANK YOU FOR YOUR TIME.

×