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The Obama re-election campaign has been hailed as a paradigm for a breakthrough email program with its advanced targeting, aggressive testing and home-run messaging. With super PACs and outside groups spending hundreds of millions of dollars, the Obama campaign still broke through with its grassroots fundraising and volunteer model - with email as a cornerstone. It was not an overnight success as planning began more than a year before Election Day. A month after Election Day, there are a slew of takeaways that won't just inform campaigns to come, but provide plenty of applications for marketers. Listen to the story and the key learnings from Toby Fallsgraff, Obama for America's email director for the 2012 campaign.
Toby Fallsgraff, Email Director, Obama for America 2012