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Now, About That Chicken Sandwich: The Inside Story

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Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye’s own marketing team. Brand Lead Lisa O’Brien reflects on what happens when consumers take over your launch, blow up the media plan, and create success and PR challenges that were truly unprecedented.

Published in: Marketing
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Now, About That Chicken Sandwich: The Inside Story

  1. 1. About that Chicken Sandwich.
  2. 2. Bonafide worldwide. Love that chicken.

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