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  1. 1. How to Drive Traffic to a Local Retailer Marc Hayem / @marchayem
  2. 2. Mobile Application login
  3. 3. Application notifies user of offers
  4. 4. Personalized offers based on social graph information <ul><li>App supports RSVP </li></ul><ul><li>Links to phone calendar </li></ul><ul><li>Maps event </li></ul>National promos / events Give-away to be redeemed at store Local promos / events
  5. 5. Facebook Companion App
  6. 6. How it all works Consumer Intelligence Facebook Social Graph
  7. 7. Marketing gets analytics and segmentation dashboard+ CMS
  8. 8. Advanced Segmentation and Targeting Brand Fans Custom Segments Targeted Message / Offer Bargain Shopper, Over 35 Foodie, Single Outdoor enthusiast, CA Working Mother
  9. 9. Thank you