Since Hearst started in 1887 with a single newspaper, a lot has changed in the world of media and marketing. And the speed of that change is accelerating. Our culture is evolving at a rate undreamt of by our parents or grandparents. The Law of the Accelerating Returns says the world will change more in this century than in the previous 20,000 years. So, the big question is, “How do you keep up?” That ’s a question that the Hearst strategy and marketing team has been thinking about a lot. Charles Swift will unpack that question in more detail and provide some potentially surprising answers, including email's unexpected resilience to change.