Consumer shopping behavior is changing at breakneck speed. Coming out of the .com boom into the social media era and now e-commerce/DTC, how brands (not just “retailers”) identify, engage and relate to consumers is very different than it was, even decade ago. The former CMO of Boxed and new GM of DTC for Clorox explores the role of technology, transparency and data in this evolution and how the new equation applies to all organizations and verticals. And what is the power of brand for Consumer 3.0 in the 2020s?
Jackson Jeyanayagam, Vice President, General Manager DTC Nutranext, The Clorox Company