Jamie

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Jamie

  1. 1. Instant RFP January 2012
  2. 2. Home Style <ul><li>You told us…. </li></ul><ul><li>Use SoLoMo to drive store traffic </li></ul><ul><li>Launch Seasonal Promotions </li></ul><ul><ul><li>Moms, Dads, Grads </li></ul></ul><ul><li>-Budget $100K + </li></ul><ul><li>We listened…. </li></ul>
  3. 3. Meet Leslie Director, National Promotions <ul><li>Social needs to be executed with military precision from Corporate ’s Central Command. </li></ul><ul><li>“ Local Managers need to stop mucking up her beautiful creative with local tags.” </li></ul><ul><li>“ Stores can take control of their Facebook Pages when they pry it my my cold, dead hand.” </li></ul><ul><li>Needs huge Mother ’s Day sales boost or she’s going to be refreshing her Linked In profile. </li></ul><ul><li>Big idea: “Buy One Kitchen Appliance, get a pair of Mom Jeans at half price” </li></ul>
  4. 4. Meet Ron Store Manager, Pawnee, PA <ul><li>“ Leslie hasn’t had a good idea since the Honey Baked Ham with Purchase Promotion in ’ 92.” </li></ul><ul><li>Had 324 “highly engaged” store fans on local Facebook Page before the “hostile take-over” by Corporate. </li></ul><ul><li>Big idea for a Mother ’s Day In-Store Event - “Oh Deer, what’s in your Crockpot? 100 Venison-while-you-sleep recipes.” </li></ul><ul><li>Unofficial Mayor of Pawnee, Ron wants to share his musings with local fans. </li></ul>
  5. 5. First Decision- Platform? <ul><li>Facebook </li></ul><ul><ul><li>800 Million users- mainstream America </li></ul></ul><ul><ul><li>Brand Page + Local Place Pages with Publishing </li></ul></ul><ul><ul><li>Facebook Marketplace Ads with deep localization </li></ul></ul><ul><ul><li>Leading mobile platform with 350,000 users </li></ul></ul>Limited budget requires focus Facebook- Winner! *http://articles.businessinsider.com/2011-03-31/tech/30049251_1_twitter-accounts-active-twitter-user-simple-answer <ul><li>Twitter </li></ul><ul><ul><li>119 million Twitter accounts following one or more other accounts* </li></ul></ul><ul><ul><li>National account – few localization options </li></ul></ul><ul><ul><li>Sponsored Tweets are still evolving </li></ul></ul><ul><ul><li>No integration of Pages, Apps, Ads into Mobile </li></ul></ul>
  6. 6. Solution <ul><li>Leslie ’s Mother’s Day promotion across 1,500 store Facebook Pages </li></ul><ul><li>A national Sponsored Story Ad targeted at women, 35-42 whose interests include cooking, Kohl ’s, and Desperate Housewives. </li></ul><ul><li>Provide controls for Leslie to oversee content from 1,500 Rons. </li></ul><ul><li>Ron’s awesome, hunting-season appropriate Mother’s Day Promotion </li></ul><ul><li>A Zip Code targeted Facebook Event RSVP ad for women 18-65 whose interest include taxidermy, bedazzling, and my crockpot. </li></ul><ul><li>A weekly status update, Ron’s Rants, just for fans of the local Pawnee store Facebook Page. </li></ul>What if one solution could deliver… Is that something that would interest you? While also enabling…
  7. 7. Introducing the GO Local Platform <ul><li>PUBLISHING </li></ul><ul><li>MODERATION </li></ul><ul><li>PROMOTION </li></ul><ul><li>ANALYTICS </li></ul><ul><li>INTEGRATED </li></ul><ul><li>MEDIA BUYING </li></ul><ul><li>MOBILE GAMIFICATION </li></ul>
  8. 8. Introducing the GO Local Platform <ul><li>PUBLISHING </li></ul><ul><li>MODERATION </li></ul><ul><li>PROMOTION </li></ul><ul><li>ANALYTICS </li></ul><ul><li>INTEGRATED </li></ul><ul><li>MEDIA BUYING </li></ul><ul><li>MOBILE GAMIFICATION </li></ul>
  9. 9. Introducing the GO Local Platform <ul><li>PUBLISHING </li></ul><ul><li>MODERATION </li></ul><ul><li>PROMOTION </li></ul><ul><li>ANALYTICS </li></ul><ul><li>INTEGRATED </li></ul><ul><li>MEDIA BUYING </li></ul><ul><li>MOBILE GAMIFICATION </li></ul>
  10. 10. Introducing the GO Local Platform <ul><li>PUBLISHING </li></ul><ul><li>MODERATION </li></ul><ul><li>PROMOTION </li></ul><ul><li>ANALYTICS </li></ul><ul><li>INTEGRATED </li></ul><ul><li>MEDIA BUYING </li></ul><ul><li>MOBILE GAMIFICATION </li></ul>
  11. 11. Introducing the GO Local Platform <ul><li>PUBLISHING </li></ul><ul><li>MODERATION </li></ul><ul><li>PROMOTION </li></ul><ul><li>ANALYTICS </li></ul><ul><li>INTEGRATED </li></ul><ul><li>MEDIA BUYING </li></ul><ul><li>MOBILE GAMIFICATION </li></ul>
  12. 12. Introducing the GO Local Platform <ul><li>PUBLISHING </li></ul><ul><li>MODERATION </li></ul><ul><li>PROMOTION </li></ul><ul><li>ANALYTICS </li></ul><ul><li>INTEGRATED </li></ul><ul><li>MEDIA BUYING </li></ul><ul><li>MOBILE GAMIFICATION </li></ul>
  13. 13. Introducing the GO Local Platform <ul><li>PUBLISHING </li></ul><ul><li>MODERATION </li></ul><ul><li>PROMOTION </li></ul><ul><li>ANALYTICS </li></ul><ul><li>INTEGRATED </li></ul><ul><li>MEDIA BUYING </li></ul><ul><li>MOBILE GAMIFICATION </li></ul>
  14. 14. We ’re more “Fast Followers” here at Home Styles. Any other brands using this?
  15. 15. <ul><li>Facebook Preferred Developers </li></ul><ul><li>Facebook Ads API Partners </li></ul>Is this “Brand Networks” Legit?

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