Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

If Your Brands Menu Isn't Bold, Then What the Cuss Is It?

594 views

Published on

In a world full of choices, especially when it comes to restaurants, we've always got to be thinking about how to entice the consumer to devour our brands delicacies. Finding a way to balance culinary innovation and operational practicalities when diving into menu optimization is no easy feat. Erbert & Gerbert's takes on their menu marketing journey from brand positioning and strategic planning to market research and driving results.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

If Your Brands Menu Isn't Bold, Then What the Cuss Is It?

  1. 1. EAU CLAIRE, WI est.1988
  2. 2. “Oh yeah, I always used to get Erbs & Gerbs when I was super wasted after bar close. Loved those weird sandwiches!” Some professional marketer... somewhere out there
  3. 3. Insert Video Here: Brand_Insider_EG_BoldBetweentheBread_60.mp4
  4. 4. GUTS
  5. 5. Insert Video Here: Brand_Insider_EG_GiftOfGuts.mp4
  6. 6. People buy experiences… Not sandwiches.
  7. 7. Insert Video Here: Brand_Insider_EG_Kioko.mp4

×