Presentation: The Influence of Publisher Brands on Advertising Perceptions
In a world where brands seek to be publishers and where the desire for efficiencies has shifted focus to audience-based buying, what value does the digital publisher’s brand contribute to the advertising process? Millward Brown Digital’s research examines the influence of online publishers’ own brands in not only connecting advertiser brands to audiences, but setting context for advertising receptivity.
Margaret Hung, VP, International, Millward Brown Digital
Hannah Pavalow, Research Analyst, Millward Brown Digital