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CAPTURING ATTENTION AND
DRIVING ENGAGEMENT
THROUGH IMAGES
June 22, 2014
PHIL
SCHRAEDER
Chief Operating Officer
 Invented in-image advertising in
2008
 Multiple products to deliver ads
in-line ...
THE IMAGE LANDSCAPE
 Images are Everywhere
 Investment in the Visual Web
 Images Engage Consumers
IMAGES CAPTURE CONTEXT
TARGET PRODUCTS
SURROUND EVENTS
SURROUND EVENTS
IMAGE TECHNOLOGY
CROSS PLATFORM
Responsive HTML5 creative conforms to every screen
PUBLISHER PLATFORM
340MWorldwide Reach
2K+Premium Publishers
.84%Click Through Rate GumGum
.08%vs
IndustryAverage
PERFORMANCE
*
9.1%Engagement GumGum
2.2%vs
IndustryAverage
Time in Vi...
VIEWABILITY
81%
Viewability:
BRAND LIFT
32%
Purchase Intent
BRAND LIFT
37%
Awareness
iab.net/inimage
EVERYBODY WINS
 Consumers
 Publishers
 Marketers
THANK YOU!
Phil Schraeder
phil@gumgum.com
ADVERTISER OVERVIEW
1K+Brand Campaigns
100B+Ad Impressions
5/5Global Ad Agencies
Gum gum
Gum gum
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Gum gum

  1. 1. CAPTURING ATTENTION AND DRIVING ENGAGEMENT THROUGH IMAGES June 22, 2014
  2. 2. PHIL SCHRAEDER Chief Operating Officer  Invented in-image advertising in 2008  Multiple products to deliver ads in-line with content where consumers are engaged  Scalable platform reaches 340M unique visitors worldwide
  3. 3. THE IMAGE LANDSCAPE  Images are Everywhere  Investment in the Visual Web  Images Engage Consumers
  4. 4. IMAGES CAPTURE CONTEXT
  5. 5. TARGET PRODUCTS
  6. 6. SURROUND EVENTS
  7. 7. SURROUND EVENTS
  8. 8. IMAGE TECHNOLOGY
  9. 9. CROSS PLATFORM Responsive HTML5 creative conforms to every screen
  10. 10. PUBLISHER PLATFORM 340MWorldwide Reach 2K+Premium Publishers
  11. 11. .84%Click Through Rate GumGum .08%vs IndustryAverage PERFORMANCE * 9.1%Engagement GumGum 2.2%vs IndustryAverage Time in View 19sGumGum 12svs IndustryAverage
  12. 12. VIEWABILITY 81% Viewability:
  13. 13. BRAND LIFT 32% Purchase Intent
  14. 14. BRAND LIFT 37% Awareness iab.net/inimage
  15. 15. EVERYBODY WINS  Consumers  Publishers  Marketers
  16. 16. THANK YOU! Phil Schraeder phil@gumgum.com
  17. 17. ADVERTISER OVERVIEW 1K+Brand Campaigns 100B+Ad Impressions 5/5Global Ad Agencies

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