Eis tue 1015 panel


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  • What problem are we trying to solve? - Acquisition Market becane very “grey” or black - Open rate are collapsing - eCPM are collapsing Why? Because it’s not transparent at all; it’s not automated; Targeting is time consuming there is no confidence from both side; some (most) of the list are dirty/crappy Routing/delivering is a tough business
  • We decided to change the rules We send standalone emails (no banners within newsletter). We handle the whole cycle It’s automated It respect all what should be done Publishers outsource their monetization strategy Advertisers pay the right price for the right performances
  • Rumors say that open in the US is 0.5% and eCPM is $0.7
  • Publishers lose money sending email they use email to drive site traffic low opens and low clicks means low excitement for publishers Therefore they don't send more mail, grow their lists or innovate
  • Email is a Win-Win-Win Advertisers can target their messages to valuable, engaged audiences; Publishers can easily sell and serve premium advertising; and ESPs ultimately make more money. How so? Well, if Publishers start making more money from the newsletters and alerts that they already send through an ESP, you can bet they'll start sending more email.
  • Tags work in all ESPs Tags light up on open, sense geo, device, time of day, newsletter Publisher can sell their own ads into the newsletters or LiveIntent can bring ads, in any proportion Publisher can use it to target iPads, Geo, Time 
  • Eis tue 1015 panel

    1. 1. Wherefore Art Thou: Innovation Eric Kirby, Connection Engine Eric Didier, Ividence Dave Hendricks, LiveIntent Graeme Yeaman, Style Campaign Stephanie Miller, Aprimo (Moderator) @stephanieSAM
    2. 2. Innovations in Email Marketing <ul><li>December 6, 2011 </li></ul>Eric Kirby CEO & Founder [email_address]
    3. 3. Customer insights drive marketing results but.. Connecting & analyzing data is complicated & expensive so… Make it simple . And actionable . The Business Problem
    4. 4. The Innovation <ul><li>Cloud solution enables instant insights based on email keys </li></ul><ul><ul><li>Demo, purchase, interests </li></ul></ul><ul><ul><li>50+ billion data points </li></ul></ul><ul><li>Leverage data & analytics </li></ul><ul><ul><li>Segmentation </li></ul></ul><ul><ul><li>Acquisition </li></ul></ul>
    5. 5. The Application <ul><li>Leading retailer with rapidly growing email file. </li></ul><ul><li>Value Segment predictions applied at registration to enable targeted offer and contact strategy. </li></ul>
    6. 6. Eric Didier - CEO [email_address] www.linkedin.com/in/ericdidier
    7. 7. More, and more, and more …
    8. 8. <ul><li>= ividence AdMailXchange platform </li></ul><ul><li>“ Send less and earn more ” </li></ul><ul><li>we only do standalone Email Advertising </li></ul><ul><li>+ </li></ul><ul><li>we do send email </li></ul><ul><li>+ </li></ul><ul><li>we do deliver </li></ul><ul><li>+ </li></ul><ul><li>it’s all about behavioral targeting </li></ul><ul><li>+ </li></ul><ul><li>it’s an SaaS platform, 100% integrated </li></ul><ul><li>+ </li></ul><ul><li>it’s 100% transparent for both sides </li></ul>
    9. 9. Transparency / automation
    10. 10. the real-time ad platform for email @DaveHendricks @LiveIntent
    11. 11. Email’s Past Publishers are reluctant to send email because they historically have lost money in doing so
    12. 12. Publisher ROI Why should retailers and ESPs be the only ones making money sending email?
    13. 13. One Email, Dynamic Experience Target device, geo, time of day with ads and landing pages
    14. 14. STYLE Campaign Dynamic Image Server (DIS)