Average Spend: $789.00</li></ul>Behaviors<br />Propensities<br />Attitudes<br />Lifestyles<br />Clustering/Segmentation<br />Demographics<br />Name, Postal or E-Mail Address<br />Integrated Marketing Process<br /><ul><li>Link all available transaction history for each individual creating historical detail of customer interactions</li></ul>Customer /<br />Transaction<br />Data Integration<br /><ul><li>Identify and integrate multiple consumer transactions
Track and recognize customers and potential customers across channels</li></ul>Customer <br />Recognition<br /><ul><li> Closed-loop reporting
Data training and program refinement</li></ul>Link to Single <br />Data Model<br />Evaluate and Refine<br />Strategy<br />Development<br />& Execution<br /><ul><li>Leverage market intelligence to identify areas of growth and operational efficiency with greatest financial return
Develop strategy and prioritize initiatives using business intelligence
Utilize market intelligence to support enterprise-wide programs
Predict the future</li></ul>Business<br />Intelligence<br />Programs<br /><ul><li>Increase success with customer retention activities by accessing critical dimensions that describe and predict customer actions
Access new customers that look like your best customers</li></li></ul><li>User Personalization & Marketer ROI through Technology “Intelligent Programming” Delivers Qualified Happy Consumers<br />Build targeted audience segments for specific marketer campaigns<br />Personalize content based on subscriber interests <br />Drive users to the contextually relevant area on the website with targeted ads<br />User subscribes<br />to Newsletters<br />build profiles based on user’s interest<br />NEW<br />Profiles:<br />300 points of data<br />Editors use profiles in programming<br />use programming to build audience for marketer campaign<br />
Adding People to the ProcessAgile Marketing Checklist<br /><ul><li>Move from quarterly or 6 month plans to monthly sprints cycles.
Have daily 15-minute scrum marketing meetings.
Create a burn chart against the teams commitments.
Continually allow new program requirements to come in</li></ul>You can decide whether or not they make the cut for the next sprint based on resources, need and budget.<br />Agile gives marketing a way to sense and adapt <br />Look for customer feedback in real time.<br />Show ROI on productivity. <br />Involve Sales and Customers early and often.<br />