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LAN Airlines is a household name in South America, but needed a lift in brand awareness with U.S. tourists. The airline company thus turned to Expedia to help generate buzz in the U.S. market, leveraging emerging and innovative platforms. In 2011, LAN Airlines was a participating partner in Expedia’s FriendTrips campaign, the largest sweepstakes in Facebook history. Without having to do the heavy lifting – and heavy spending -- LAN Airlines enjoyed the success and buzz that the campaign generated. This year, LAN Airlines signed on to work with Expedia Media Solutions for a second time on a multi-platform social media campaign called South America Week, which featured a total of five South American travel brands. In this OMMA Social case study, LAN and Expedia will share their learnings on how they’ve cooperated their way to social media success, and two (or more) brands are better than one.
Pierina Lerida, Manager, Online Travel Agencies, North America, LATAM Airlines Group
Noah Tratt, Global Vice President of Media Solutions, Expedia