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Shoutlet: Who We Are       The industry’s most comprehensive Enterprise Social Marketing Platform        to publish, engag...
5 Years From Now…  Marketing Spending is on the Rise  By 2017, CMOs are going to be spending more on IT than CIOs do   1. ...
From Simple to SophisticatedSocial Media Publishing: A Sign of the Times•Transition from simple to sophisticated•Involves ...
Data is the Biggest Challenge for MarketersSource: IBM, “From Stretched to Strengthened, Insights for the Global Chief Mar...
Using Customer Insights in Marketing                                       6
Social Automation as Part of the Process                                           7
Summit ActiveThe Scenario:For the past several months, Summit Active had been working on plans to incorporatea more strate...
Summit Active: Pre-Launch               Ongoing: Everyday Interaction / Community Management                              ...
Summit Active: Product Launch               Ongoing: Everyday Interaction / Community Management                          ...
Summit Active: Contest Launches               Ongoing: Everyday Interaction / Community Management                        ...
Summit Active: Coupon Code               Ongoing: Everyday Interaction / Community Management                             ...
Summit Active: Contest Ends               Ongoing: Everyday Interaction / Community Management                            ...
Shoutlet: Social Switchboard™Social Switchboard™Trigger-Based Social Campaign Automation• Plan and build sophisticated  so...
Qdoba’s Trigger-Based Campaign                                 15
Social Management and Marketing Expertise                                            16
Bms wed sponsored breakfast shoutlet
Bms wed sponsored breakfast shoutlet
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Bms wed sponsored breakfast shoutlet

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Bms wed sponsored breakfast shoutlet

  1. 1. Shoutlet: Who We Are The industry’s most comprehensive Enterprise Social Marketing Platform to publish, engage, and measure custom social marketing campaigns 2
  2. 2. 5 Years From Now… Marketing Spending is on the Rise By 2017, CMOs are going to be spending more on IT than CIOs do 1. Marketing is becoming increasingly technology-based 2. Harnessing and mastering big data is now key to achieving competitive advantage 3. Many marketing budgets already are larger and faster growing than IT budgets Source: Gartner webinar, “By 2017 the CMO will Spend More on IT Than the CIO”, January 2012 3
  3. 3. From Simple to SophisticatedSocial Media Publishing: A Sign of the Times•Transition from simple to sophisticated•Involves timing, optimization and tools•An entire industry has emerged to meet the demand Source: Jeremiah Owyang, Altimeter Group, http://www.web- strategist.com/blog/2011/03/16/the-state-and- future-of-the-social-media-management- 4 system-space
  4. 4. Data is the Biggest Challenge for MarketersSource: IBM, “From Stretched to Strengthened, Insights for the Global Chief Marketing Officer Study”, October 2011ibm.com/cmostudy2011 5
  5. 5. Using Customer Insights in Marketing 6
  6. 6. Social Automation as Part of the Process 7
  7. 7. Summit ActiveThe Scenario:For the past several months, Summit Active had been working on plans to incorporatea more strategic use of scheduling and automation in its social media planThey are looking to devote more time each day to interacting with outdoorenthusiasts on Facebook and TwitterScheduling content allows them to focus more attention on monitoring, planningfuture content, and producing video 8
  8. 8. Summit Active: Pre-Launch Ongoing: Everyday Interaction / Community Management 9
  9. 9. Summit Active: Product Launch Ongoing: Everyday Interaction / Community Management 10
  10. 10. Summit Active: Contest Launches Ongoing: Everyday Interaction / Community Management 11
  11. 11. Summit Active: Coupon Code Ongoing: Everyday Interaction / Community Management 12
  12. 12. Summit Active: Contest Ends Ongoing: Everyday Interaction / Community Management 13
  13. 13. Shoutlet: Social Switchboard™Social Switchboard™Trigger-Based Social Campaign Automation• Plan and build sophisticated social marketing campaigns in advance• Launch related content on a triggered system with messaging relevant and tailored to the behaviors of the community• Integrate social marketing communication across numerous social networks with one campaign• Build triggers that publish content to Facebook, Twitter, YouTube, web apps, HTML pages, and more• Choose from a vast array of triggers including dates, times, or community behavior milestones 14
  14. 14. Qdoba’s Trigger-Based Campaign 15
  15. 15. Social Management and Marketing Expertise 16

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