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Paid social is something everyone is continuing to scale up. But what are the impacts of focusing 100% of your energy in these channels? Are you actually able to access “everyone” you need to as a brand and drive meaningful actions? Do you have the creative power to retain their attention and build brand awareness? Do you have strategies in place to capitalize on the effects of your brand halo? KEEN went all in on paid social and has some short term and long term learnings to share.