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Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 08:15 AM: Why Your Competitors Hope You Stay On Last-ClickLearn about the ways last-click attribution biases your media mix and creates opportunities for your competitors. We'll also walk through some actionable steps you can take to make sure you're taking advantage of these opportunities for your business, instead of being the ones taken advantage of.Presenter: Joseph Yakuel,Founder &amp; CEO,Agency WithinJoseph is the founder &amp; CEO of Agency Within, a full service digital marketing agency managing budgets over $500MM. Joseph founded the agency in 2015, which has since grown to 100 employees and works with clients such as Nike, Shake Shack &amp; Spanx. Joseph was previously the Senior Director of Digital Marketing and CRM at the Vitamin Shoppe, responsible for customer acquisition &amp; retention for the $100MM+ e-commerce business and 700+ retail stores with revenue approaching $1B. Prior to joining Vitamin Shoppe, Joseph managed digital marketing for Quidsi (an Amazon company), includingDiapers.com,Soap.com,Wag.comand their other family brands with over $500MM in revenue. Joseph received his MBA from NYU’s Stern School of Business, specializing in digital marketing, entrepreneurship, innovation and business analytics.