1545 omma social ian schafer

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1545 omma social ian schafer

  1. 1. I don’t work for Twitter. @ischafer
  2. 2. Most people follow 6 or morebrands.Number of brands US Twitter users followNumber of brands % of Twitter users Note: n=500. Source: Lab42 survey as cited in company blog Aug 2011, republished by eMarketer
  3. 3. Followers want brands to talk tothem. Reasons to follow a brand on Twitter % of respondents Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  4. 4. When brands talk, it has an impact.A brand’s followers are more likely to act. Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  5. 5. Intel @intel The #UltrabookHunt prizes have been found! Check back soon for winner announcements and when the next hunt begins intel.ly/lm4idM +Connections are the new impressions. Promoted by IntelAmplification is the new frequency.
  6. 6. Promoted Tweets are engaging.1-3% Twitter Average7-10% with a Promoted Trend.01-.05% Standard Display Ads
  7. 7. 40% 60% JUSTCREATE CONSUME TWITTER
  8. 8. 60% 40%PLATFORM PUBLISHER TWITTER
  9. 9. Tips for #winning Twitter.
  10. 10. Be interesting. Copywriter interesting.
  11. 11. Tweets Twitter @twitter 1m For driving transactions.Bonobos @Bonobos 1mSale unlocked! Our awesome fitting Oxfords are only $65 for thenext 24 hours. Get em while you can! bno.bs/oxfordsale#twixclusive Bring value.
  12. 12. Be exclusive.
  13. 13. (to engagement)
  14. 14. Don’t build silos.
  15. 15. track URLs
  16. 16. Choose #hashtags wisely.
  17. 17. Think mobile.
  18. 18. Do the right research.No excuses.
  19. 19. And it works great with TV.
  20. 20. Q&A @ischafer@deepfocus

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