One story today begins with the classic hit from the American rock band, The Turtles. Their 1967 classic, “Happy Together”, tells the sweet sweet tale of a data company and a media company meant to be together. “The only one for me is you, and you for me.So happy together”. One thing you may not know about this song is that the data company and the media company did not start out happy together. Instead, they were happy alone and brought together by the forces of the ecosystem around them. Lets take a look
You see, our story actually starts with an external party- the Agency, or, Media Buyer.The Agency or Media Buyer was responsible for creating the most original, innovative and results-driven media plan for their client. They would be given the parameters for their creation, and have to combine multiple different technologies that provided different tools and services, yet still helped to accomplish their client’s goal. AND, they would have to do this at least 15 times a day- sometimes more!
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7/20/2011<br />1<br />Happy TogetherYield Results by Marrying Data with Video<br />