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1145 omma mobile rich lesperance

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1145 omma mobile rich lesperance

  1. 1. Mobile Marketing Is Not (Just) Marketing Mobile Rich Lesperance Director of Digital Marketing & Emerging Media <ul><li>OMMA Mobile </li></ul><ul><li>October 25 th 2011 </li></ul>
  2. 2. 2 Sides of Mobile Marketing Marketing new things Rethinking everything else
  3. 3.
  4. 4. Ways we are using new mobile channels Refill by Text &
  5. 5. Refill by Scan 360 campaign
  6. 6.
  7. 7. Copyright 2011 Walgreen Co. Impact >25% of Walgreens online prescriptions come from mobile Source: Walgreens internal data
  8. 8. Copyright 2011 Walgreen Co. Impact >2MM Rx Text Alert signups Source: Walgreens internal data
  9. 9. Copyright 2011 Walgreen Co. Impact 2 Webbys Source: Walgreens internal data
  10. 10. That’s great for prescriptions, Rich. What about shopping? … .OMMA BREAKING NEWS ALERT….
  11. 11. 1 2 3 Download Shop Save Exclusive Coupons in the Walgreens App … .OMMA BREAKING NEWS ALERT….
  12. 12. Test it out at 135 Powell St. – 2 blocks away! 1 2 Text COUPON to 74713 and get an instant reply Click the link to pull up the exclusive mobile coupon
  13. 13. 2 Sides of Mobile Marketing Marketing new things Rethinking everything else
  14. 14. Rethink Email
  15. 15. <ul><li>From CPM to PPC, behavioral & device targeting, and the return of simple banner ads that can be rapidly AB tested </li></ul>Rethink Display
  16. 16. Rethink Search Keyword: “vitamins” Mobile
  17. 17. Rethink Customer Behavior
  18. 18. 1. Marketing Mobile 2. Mobile Marketing Sign up for Rx Text Alerts or deals via SMS Download our Mobile App Scan in-store QR codes for bonus content Check in and follow Walgreens Walgreens video uploads: Health, Beauty & more Store feed Performance Display Ads on AdMob, iAd, etc Optimizing Emails Mobile SEM / SEO Future: Digital Wallet Balancing all areas of mobile
  19. 19. Thank You

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