Evolving Analytics: Generating Value with Data, Analytics, and Research <br />Judah Phillips<br />
Working Together, Putting DATA + PEOPLE Together to  Create Economic Value<br />
PLANNING TO SPEND<br />
ACQUISITION<br />
BEHAVIOR<br />
Digital Analytics Can Do Many Things<br />
Digital Analytics Serves Many Functions<br />
MULTICHANNEL<br />
SOCIAL<br />
MOBILE<br />
OPTIMIZATION<br />
PROFIT<br />
THE GOAL<br />
WHY IS THIS IMPORTANT?<br />
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0900 omma metrics judah phillips

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  • slide 1 - story of Nehemiah.  It’s relevant and inspiring for building community.  Have them animate a deck that shows pieces of a wall being built and then all the pieces coming together to form one solid wall.  This is inspirational in the sense it will show the WT community coming together.
  • Darkness emerging into light: awareness, favorability, acquisition, conversion, retention, loyalty.KPIs and metrics that help this.Add a slide that  shows darkness emerging into light. Sunrise animation or something like that, then have a cool visual with all the pieces of the customer lifecycles show up: awareness, favorability, acquisition, conversion, retention, loyalty – then layer in KPI’s and metrics that help this.  If you want also layer in the WT products that support these pieces of the funnel.
  • AcquisitionGive me a cool image that has the semiotics of acquisition (someone picking something up or handing something off).  Give me space to add my bullets.
  • BehaviorGive me a cool image that has the semiotics of behavior (someone doing something behavioral, pavlov’s dog, or something else).  Give me space to add my bullets.
  • I am a Measurement and Analytics Freak! (Data tattooed on chest?)A measurement and analytics freak, yes.
  • CultureGive me a cool image that has the semiotics of optimization (something like someone fixing something or helping somebody, optimizing something metaphor will an everyday activity, repairing a bridge, something like that).  Give me space to add my bullets.
  • OptimizationGive me a cool image that has the semiotics of optimization (something like someone fixing something or helping somebody, optimizing something metaphor will an everyday activity, repairing a bridge, something like that).  Give me space to add my bullets.
  • ProfitGive me a cool image that has the semiotics of proft (nothing Wall Street or Madoff offensive, but something like a person paying for something happily at a cash register or exchanging money = I don’t want Gordon Gecko semiotics, but rather making money to help people type of thing).  Give me space to add my bullets.
  • 0900 omma metrics judah phillips

    1. 1. Evolving Analytics: Generating Value with Data, Analytics, and Research <br />Judah Phillips<br />
    2. 2. Working Together, Putting DATA + PEOPLE Together to Create Economic Value<br />
    3. 3. PLANNING TO SPEND<br />
    4. 4. ACQUISITION<br />
    5. 5. BEHAVIOR<br />
    6. 6. Digital Analytics Can Do Many Things<br />
    7. 7. Digital Analytics Serves Many Functions<br />
    8. 8. MULTICHANNEL<br />
    9. 9. SOCIAL<br />
    10. 10. MOBILE<br />
    11. 11. OPTIMIZATION<br />
    12. 12. PROFIT<br />
    13. 13. THE GOAL<br />
    14. 14. WHY IS THIS IMPORTANT?<br />

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