Class 1

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Class 1

  1. 1. WHAT ARE MEDIA?
  2. 18. Definition :
  3. 19. MEDIA : PLURAL FOR MEDIUM An intervening substance through which something else is transmitted or carried on.
  4. 20. Why study the Media?
  5. 21. The media are ubiquitous They make claims upon our attention our precious time our memory our purses Almost everyone can and does produce media: blogs, facebook status updates, emails, text messages
  6. 22. everyone?
  7. 23. Everyone can and might produce/distribute media but not everyone has the same kind of power
  8. 24. What is media power? Who has power? Owners? Advertisers? Audiences? Producers? Engineers? Nations? Languages? Cultures?
  9. 25. media AUDIENCE
  10. 26. CHOICE Remote control Facebook friends interpretations How free are we in our choices?
  11. 27. Remote control We can choose a channel but not what’s on it We can surf the range of channels available but we can’t change the bouquet We can choose our products but not what use is made of the profits
  12. 28. Facebook friends We can choose who to add and who to reject but we can’t choose who is on facebook or who owns facebook or who our friends’ friends are
  13. 29. interpretations We can choose how we interpret a media product but we cannot choose the cultural and cognitive and intellectuals frameworks that limit and color our readings.
  14. 30. Why do we study the media? because the media are everywhere we have two choices we can ignore it or we can understand it. we study the media to know more about ourselves- we study literature for the same reason studying media helps us communicate more effectively and use media more critically studying media might help us make a better guess about future trends
  15. 31. By the way, did we decide what the media are? mediators transformers constructers how is breaking news mediated, transformed, constructed?
  16. 32. So why do we study the media? - We spend 15 years of our waking lives watching TV - 1/3rd of our lives immersed in media Introducting Media Studies Ziauddin Sardar and Borin Van Loon
  17. 33. What is media studies?
  18. 34. Media Studies mass communication cultural studies political economy communication communication sciences communication studies political science psychology literary theory philosophy rhetoric economics sociology social theory art history and criticism art history and criticism film theory information theory
  19. 35. MEDIA STUDIES: What is produced How By whom What does it mean What effect does it have How and who is represented by Media? Who buys and consumes media How do media users interpret media
  20. 36. Origins of Media Studies: 1930s USA Urbanization A new kind of citizen The rise of the masses Rootless, faceless, cut of from traditional anchoring and mooring structures such as the family and village vulnerable
  21. 37. MAGIC BULLET THEORY MAGIC BULLET THEORY
  22. 38. 1933 to 1945 NAZI GERMANY
  23. 39. The Third Reich Used media and PROPAGANDA to win popular support thus strengthening the idea of MEDIA’S POWERFUL EFFECTS
  24. 40. Today, Media Studies has evolved Beyond Effects research. Institutional studies Professionalism & ideology Structural studies Political economy Culturalist studies hegemony
  25. 41. Your readings for next week: Walter Benjamin Associated with the Frankfurt school This essay was written in 1935 Marxist philosopher-sociologist, literary critic, translator and essayist.

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