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The future of mail is social


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Is email dead? Not in the enterprise. Email will be an important collaboration tool for some time. This presentation shows how email is evolving to help users be more productive and engaged, in this more online and social networked world. This is a stripped down version of the webcast of the same name on The

Published in: Business, Technology
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The future of mail is social

  1. 1. The future of mailis socialOctober 12th, 2011 © 2011 IBM Corporation
  2. 2. What makes a social business?And why do I want to become one? © 2011 IBM Corporation
  3. 3. The forces driving a smarter planet are having aremarkable impact on how people interact Instrumented smartphone shipments will outpace PCs by 2012 Interconnected social networking accounts for 22% of all online time Intelligent the social data analytics opportunity will grow to 1 Zettabyte by 2011 © 2011 IBM Corporation
  4. 4. As a result, people get things done in entirely newways How I Buy How I Work Interacting with Collaborating from peers and engaging anywhere at any with the company. time. How I Create Tapping into a wide variety of insight and expertise. © 2011 IBM Corporation
  5. 5. Embracing trends in how people interact can helporganizations address top CEO prioritiesAccording to the 2010 IBM CEO Study:95% of standout Creativity is viewed 81% of CEOs willorganizations will as the #1 most focus more on theirfocus more on important leadership peoples skills ingetting closer to the quality for the next 5 the next 5 years.customer over the 5 years. © 2011 IBM Corporation
  6. 6. CIOs are also reporting a shift in investmentconsistent with these trendsAccording to the 2011 IBM CIO Study:66% of CIOs from 74% of CIOs see Nearly 3 times astop-performing collaboration and many CIOs in top-organizations see communication as a key performinginternal communication driver in transforming organizations viewand collaboration as their organizations Social Networkkey to innovation Analysis as a top priority © 2011 IBM Corporation
  7. 7. Social Businesses have distinct characteristics thatdistinguish them from other organizationsThey activate networks of people that apply relevant content andexpertise to improve and accelerate how work gets done,delivering unprecedented return for the time invested.At their core, they are...Engaged deeply connecting people to be involved in productive, efficientwaysTransparent providing line of sight across traditional boundaries andbetter aligning actions to needsNimble speeding up business withinsight to anticipate and addressevolving opportunities © 2011 IBM Corporation
  8. 8. Social Business benefits are real and are helpingdrive sustainable differentiation 90% of respondents report measurable business benefits from Web 2.0 tools, including better access to knowledge, lower costs of doing business, and higher revenues. – McKinsey Global Survey 2010 Standout organizations are 57% more likely to allow their people to use social and collaborative tools. – IBM CHRO Study 2010 © 2011 IBM Corporation
  9. 9. Why is email critical for a socialbusiness? © 2011 IBM Corporation
  10. 10. Does email fit in this new social world?“9 Reasons why email is dead” - John C. Dvorak, March 16, 2009“The end of the email era...” - Wall Street Journal, October 12, 2009“ probably going away...” - Sheryl Sandberg, COO, Facebook, June 24, 2010 © 2011 IBM Corporation
  11. 11. Yes! The data tells a different storyThere were over 400 million corporate email boxes in 2010 alone, withcontinued growth through at least 2014 source: "Worldwide Email Usage 2010-2014 Forecast: Email Adoption Remains Despite Continued Spamming and Rise in Social Networking Popularity," IDC, May 2010. “...The report of my death was an exaggeration.” - Mark Twain © 2011 IBM Corporation
  12. 12. Workplace cultural assimilation is a two-way street Digital Natives Digital Immigrants “New ways to work” “I live in my inbox” © 2011 IBM Corporation
  13. 13. How is email changing?If youre starting from your inbox... © 2011 IBM Corporation
  14. 14. From an inbox to a collaboration dashboard © 2011 IBM Corporation
  15. 15. Advanced business cards connect you to content © 2011 IBM Corporation
  16. 16. Share file links instead of attachments © 2011 IBM Corporation
  17. 17. Status updates right from your inbox © 2011 IBM Corporation
  18. 18. Customize your workspace with widgets that help yousocialize beyond the enterprise © 2011 IBM Corporation
  19. 19. How is email changing?If youre starting from your socialhomepage... © 2011 IBM Corporation
  20. 20. Over time, the inbox will no longer be Center Stage Filtering controls. Mail widget for InboxEnterprise accessNewsfeed Calendar widget © 2011 IBM Corporation
  21. 21. Social analytics will make the inbox smarter andeasier to manage Active people and topics filtering © 2011 IBM Corporation
  22. 22. Embedded experiences reduce context switching Experience content directly within mail and other applications © 2011 IBM Corporation
  23. 23. How is email changing?If youre starting from your mobiledevice... © 2011 IBM Corporation
  24. 24. Social is mobile (and so is mail) © 2011 IBM Corporation 24
  25. 25. Mobile experiences that are both richer, moreconsistent and more contextualDefaultmobile Mobilehome page enterprise newsfeed © 2011 IBM Corporation
  26. 26. What should I do next? © 2011 IBM Corporation
  27. 27. Where are you on the Social Timeline of Value? © 2011 IBM Corporation
  28. 28. Bridge into Social by evolving your inbox “Bridge” created by integrating social capabilities into the inbox © 2011 IBM Corporation
  29. 29. Aligning collaboration with culture is critical tosuccess Social Business Thought Leadership Set your Business Value Assessment Workshop Social your Business Value Day in Business Solution the Life AGENDA Alignment Demo Case / ROI What does What could or the social How can we Can you show What is my should we do business financially some part of Social with a social experience justify our the solution in Business business look like for social business my strategy? solution? us? solution? environment? © 2011 IBM Corporation
  30. 30. @MEDIAMUTTIBM.COM/SOCIAL © 2011 IBM Corporation
  31. 31. Legal DisclaimerInformation regarding potential future products is intended to outline our generalproduct direction and it should not be relied on in making a purchasing decision.The information mentioned regarding potential future products is not acommitment, promise, or legal obligation to deliver any material, code orfunctionality. Information about potential future products may not be incorporatedinto any contract.The development, release, and timing of any future features or functionalitydescribed for our products remains at our sole discretion. © 2011 IBM Corporation
  32. 32. Copyright IBM Corporation 2011. All rights reserved.• IBM, the IBM logo,, Lotus, Notes, and Domino are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at• Adobe is either a registered trademark or trademark of Adobe Systems Incorporated in the United States, and/or other countries.• Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.• Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.• Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates.• Other company, product, and service names may be trademarks or service marks of others.• Information contained within is for informational purposes only, and is provided as-is without any warranties, either expressed or implied. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. © 2011 IBM Corporation