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Audience & videogames


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Audience & videogames

  1. 1. Audience<br />And Videogames<br />
  2. 2. AUDIENCE AND ADVERTIISING<br />Traditionally, Audiences have been classified and divided by various different methods…this is also called SEGMENTATION<br />How might you divide a group of people up?<br /><ul><li>By Age
  3. 3. By Gender
  4. 4. By Class
  5. 5. By Geography
  6. 6. By Religion</li></ul>These are traditional methods of audience segmentation and they work perfectly well.<br />Can you think of any problems with this system?<br />So MASLOW and two guys called ‘Young & Rubicam’ came up with another way to divide or target the audience based on Personality Type<br />
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  8. 8. The Cross Cultural Consumer Characterisation, or ‘4Cs’ for short<br />
  9. 9. Which one are you? Which one is your Mum/Dad/Sibling?<br />
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  16. 16. Here are some more Lifestyle groupings:<br />BUPPIE Black Urban Professional<br />DIMP Double Income, Money Problems<br />DINK Double Income, No Kids<br />DINKY Double Income, No Kids Yet<br />FLY Fun Loving Youth<br />GRAMPIE Grown Active Moneyed People in Excellent State<br />GUPPIEGay Urban Professional<br />LIPS Low Income, Parents Supporting<br />NIMBY Not In My Back-Yard<br />OINK One Income, No Kids<br />OPF One Parent Family<br />POSSLQPerson of Opposite Sex Sharing Living Quarters <br />SELPIESecond Life People<br />SINBAD Single Income, No Boyfriend, Abso­lutely Desperate<br />SKIPPY School Kid with Purchasing Power<br />WASPWhite Anglo-Saxon Protestant<br />WOOPIE Well-Off Older Person<br />YUPPIE Young Urban Professional<br />
  17. 17. Targeting an Audience<br />How do you target your audience?<br />Who are your audience?<br />How do you know your audience?<br />
  18. 18. The KEY issues!!!<br />What is a USP?<br />What is your USP?<br />What console are you going to provide a game for and why this is important<br />Game advertising and traditional models for marketing<br />