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MediaMind OverviewAtif Hameed | Country Manager , IranJune 2012                      © 2011 MediaMind | A Division of DG |...
Why MediaMind is the right partner for agencies?    MediaMind….    1. Committed to long-term success of agency       model...
Marketing Suite Developer              Tracking                   Ad                   Demand          Planning           ...
Committed to Agencies and Advertisers          ….and many many moreBuild products created for advertisers to achieve    Bu...
DG & MediaMind Vision: Deploy & Measure                         Neutral Measurement                         and Technology...
Why MediaMind is the right partner for agencies?    MediaMind….    1. Committed to long-term success of data driven       ...
Integrated Platform- Key Benefits                Constant campaign                 Full integration between all           ...
Giving Agencies Choice At All TimesSurvey   Billing   Rich              Data    Campaign    Analytics Tools               ...
Why MediaMind is the right partner for agencies?    MediaMind….    1. Committed to long-term success of data driven       ...
Video & More Data     Constant Innovation                                                               DG Integrations   ...
Massive Scale                      Global Offices: 62  I’m stillconcerned                      Countries Served: 63 about ...
Agency SolutionsServingMeasurementCreationPerformanceService                   © 2011 MediaMind | A division of DG | All r...
Ad Serving SolutionsNext Generation Campaign Management                      © 2011 MediaMind | A division of DG | All rig...
Making Mobile A Little Easier    Auto Device Detection             Platform Controls                                  ▸   ...
Comprehensive Video Ad Solution     Video Ad Formats        Linear              Companion         Non-Linear      In-Banne...
The Best Of The Best  Largest publisherapproved format list                                                        Hundred...
Time Saving & Complete Control  Time Saving Features                             Cross Publisher Advanced Features        ...
Based Within a Single, Easy Interface                    Stepped Process                                               Uni...
Measurement SolutionsAnalyze Digital Success                          © 2011 MediaMind | A division of DG | All rights res...
Analytics For Any Campaign     Predefined Reports                  Custom Report Builder     35 predefined reports with   ...
Channel Connect for Search                                               Consolidate Your Search & Display Data           ...
Creative ToolsCreating and Developing Amazing Ads                        © 2011 MediaMind | A division of DG | All rights ...
MediaMind Workshop    Just download and get                 Create and control “smart      started right away             ...
MediaMind Blocks                   © 2011 MediaMind | A division of DG | All rights reserved
Example - Twitter Connect        The Twitter Connect Feed        Block displays the brand’s        Twitter account in the ...
Performance ToolsSqueezing Efficiency Out Of Every Campaign                        © 2011 MediaMind | A division of DG | A...
Smart Trading    Re-targeting                 Audience Buying           Performance Buying►   Advertiser site          ►  ...
Smart Trading        Managed by Experts            Easiest DSP Setup  Synced with Creative Optimization     Brand Safety  ...
Smart Planning- Research Module Look up historical performance     Display and interact with data  and price for considere...
Smart Planning Buying Module    RFP Management       RFP Submission     Building Media Buy                           IO Ma...
Three Tools In One Package    Mass Creative          Targeting Interface     Production                                   ...
Smarter Retargeting Yields Record CTR           1.5%   0.08%          Before Smart Versioning   w/ Smart Versioning       ...
Geo-Targeting Increased KPIs By Up To 69%                                              Frankfurt - Marseille       Aachen ...
Optimization Yields Amazing Results▸   Tourism Australia utilized six unique banners highlighting different vacation activ...
Service and SupportThere For Whatever, Whenever                       © 2011 MediaMind | A division of DG | All rights res...
Service Workflow Template                    Activity                             TBD                  3 -5 working days  ...
Dedicated Team + 24/7 / 365 SupportTeam Leader – Client Services                                 Media Account Manager    ...
Campaign Management▸ Full campaign management support    Campaign set up, ad trafficking, cookie, QA, tagging, creative   ...
Production + Creative Services                               ▸ Full service creative and                                 p...
Advanced Support PackagesAttribution Modeling   Creative Optimization             Data Analysis▸ Develop              ▸ De...
Comprehensive SuiteServingMeasurementCreationPerformanceService                      © 2011 MediaMind | A division of DG |...
Thank you!       © 2011 MediaMind || A Division of DG | All rights reserved       © 2011 MediaMind A division
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MM platform overview enterprise

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MM platform overview enterprise

  1. 1. MediaMind OverviewAtif Hameed | Country Manager , IranJune 2012 © 2011 MediaMind | A Division of DG | All rights reserved
  2. 2. Why MediaMind is the right partner for agencies? MediaMind…. 1. Committed to long-term success of agency model 2. Easy to use; open to integrations & customization 3. Able to support and scale with local expertise © 2011 MediaMind | A division of DG | All rights reserved
  3. 3. Marketing Suite Developer Tracking Ad Demand Planning Dynamic Tools & Analytics Serving Side & Buying Creative Platform MediaMind Rich Media MediaMind Blocks MediaMind Analytics Smart Trading Smart Planning Smart Versioning MediaMind StandardEyeblaster Workshop Channel Connect MediaMind In-stream Video MediaMind Mobile © 2011 MediaMind | A division of DG | All rights reserved
  4. 4. Committed to Agencies and Advertisers ….and many many moreBuild products created for advertisers to achieve Build products that serve across several the desired consumer response across ANY media sources but are only streamlined and digital media source optimized across Google owned media © 2011 MediaMind | A division of DG | All rights reserved
  5. 5. DG & MediaMind Vision: Deploy & Measure Neutral Measurement and Technology Partner Multi- Screen, Cross- Channel + EyeWonder + Unicast Enhanced Service Scale and Skill Set © 2011 MediaMind | A division of DG | All rights reserved
  6. 6. Why MediaMind is the right partner for agencies? MediaMind…. 1. Committed to long-term success of data driven agency model 2. Easy to use; open to integrations & customization 3. Able to support and scale with local expertise © 2011 MediaMind | A division of DG | All rights reserved
  7. 7. Integrated Platform- Key Benefits Constant campaign Full integration between all wide, optimized systems allows for increased creative productivity and efficiency All data in Premium and one place Non Premium Dramatically reduces data loss Buying Conversion de-duplication across all channels that share cookies Multi-Channel Serving All distribution and data managed by the agency © 2011 MediaMind | A division of DG | All rights reserved
  8. 8. Giving Agencies Choice At All TimesSurvey Billing Rich Data Campaign Analytics Tools Privacy Management Search Other Media Omnicom BI © 2011 MediaMind | A division of DG | All rights reserved
  9. 9. Why MediaMind is the right partner for agencies? MediaMind…. 1. Committed to long-term success of data driven agency model 2. Easy to use; open to integrations & customization 3. Able to support and scale with local expertise © 2011 MediaMind | A division of DG | All rights reserved
  10. 10. Video & More Data Constant Innovation DG Integrations Cross Channel Analytics Adding Channel Data Visual Analytics and more… HTML 5 Cross-Channel Tracking MediaMind v2 Smart Versioning Smart Planning Launched Smart Trading MediaMind Platform Built for agencies Launched ACM Campaign Management v1World ClassRich Media Provider © 2011 MediaMind | A division of DG | All rights reserved
  11. 11. Massive Scale Global Offices: 62 I’m stillconcerned Countries Served: 63 about my account Advertisers: 9000 + I’m not convinced Monthly Impressions Served: 60 Billion + Little better Server Request per Second: 50 Thousand Ok, that’s big Unique Users: 750 Million + Ok Ok…I get it, scale isn’t Network Bandwidth: 16 Gigs per second an issue © 2011 MediaMind | A division of DG | All rights reserved
  12. 12. Agency SolutionsServingMeasurementCreationPerformanceService © 2011 MediaMind | A division of DG | All rights reserved
  13. 13. Ad Serving SolutionsNext Generation Campaign Management © 2011 MediaMind | A division of DG | All rights reserved
  14. 14. Making Mobile A Little Easier Auto Device Detection Platform Controls ▸ Ad rotation ▸ Optimization ▸ Landing page swapping Tag Support Automatic Safety Script and Non-Script Default System <script type=“ ”> </script> <noscript> </noscript> HTML 5 Rich Media Flash Standard © 2011 MediaMind | A division of DG | All rights reserved
  15. 15. Comprehensive Video Ad Solution Video Ad Formats Linear Companion Non-Linear In-Banner Custom Launch Video Campaigns With EaseSupported in Smart Actively Pushing Resize/ Fix Pre-Campaign Easy Access to Planning VAST 2.0 Standards Packages in Video Creative Review Video Assets Studio and QA © 2011 MediaMind | A division of DG | All rights reserved
  16. 16. The Best Of The Best Largest publisherapproved format list Hundreds of combinations of formats and features Most advancedrich media offering available Click Any To Demo © 2011 MediaMind | A division of DG | All rights reserved
  17. 17. Time Saving & Complete Control Time Saving Features Cross Publisher Advanced Features Example: Sequencing Across Publishers Create Ads In Bulk Upload hundreds of banners with one step 1 2 3 Import Media Plan Load a whole detailed plan in Advanced Settings one step Sequencing Advanced-Sequencing Frequency Capping Advanced Preview Geo-Targeting Quickly QA all aspects of the ad Retargeting Example: Geo Targeting Across Publishers or just take look how it will look Compare Site Specs D.C. N.Y. S.F. Global list of publisher spec lists to research © 2011 MediaMind | A division of DG | All rights reserved
  18. 18. Based Within a Single, Easy Interface Stepped Process Universal Search ToolBookmarking Data Filters © 2011 MediaMind | A division of DG | All rights reserved
  19. 19. Measurement SolutionsAnalyze Digital Success © 2011 MediaMind | A division of DG | All rights reserved
  20. 20. Analytics For Any Campaign Predefined Reports Custom Report Builder 35 predefined reports with To get the precise answers you vertical benchmarks need One-Click Reporting Plug-In for Excel Makes presentations a snap Provides great flexibility for your reporting needs Campaign Monitor Data Feeds Service Updates key delivery data every Data Feeds and API to automate 15 minutes data integration from any source Adjusted Unique Custom Cookie Windows MediaMind’s statistical method Track up to 100 events in the for counting unique impressions conversion path Conversion Attribution Visibility Reporting Use one or all of our 3 conversion So you can measure the number of attributions models impressions visible to the user © 2011 MediaMind | A division of DG | All rights reserved
  21. 21. Channel Connect for Search Consolidate Your Search & Display Data Out of the total Search conversions, this is the % of conversions that contained one or more Display ads 100% 630 Out of the total Display conversions, Other Channel Impact Rate this is the % of conversions that containedTotal Conversions 540 80% one or more Search ads 450 60% 360 270 40% 180 20% 90 0% SEARCH DISPLAY Google Yahoo! MSN Fox Turner MSN AOL Yahoo! MSNBC News.com CNN MX Total Conversions Other Channel Impact Rate © 2011 MediaMind | A division of DG | All rights reserved
  22. 22. Creative ToolsCreating and Developing Amazing Ads © 2011 MediaMind | A division of DG | All rights reserved
  23. 23. MediaMind Workshop Just download and get Create and control “smart started right away items” for versioning Build with templates, or for advanced users build to MM specs all within Flash © 2011 MediaMind | A division of DG | All rights reserved
  24. 24. MediaMind Blocks © 2011 MediaMind | A division of DG | All rights reserved
  25. 25. Example - Twitter Connect The Twitter Connect Feed Block displays the brand’s Twitter account in the banner. Users can click on tweet links from within the ad.▸ Increased social relevancy▸ Lets users interact in real-time▸ Brand-related tweets are updated in View Demo real-time © 2011 MediaMind | A division of DG | All rights reserved
  26. 26. Performance ToolsSqueezing Efficiency Out Of Every Campaign © 2011 MediaMind | A division of DG | All rights reserved
  27. 27. Smart Trading Re-targeting Audience Buying Performance Buying► Advertiser site ► Age, gender, inco Optimized to: visitors me ► CPA► Previously dwelled ► Interests or Category ► CPC► Exposed to ad All offerings deployed against media exchanges in real-time © 2011 MediaMind | A division of DG | All rights reserved
  28. 28. Smart Trading Managed by Experts Easiest DSP Setup Synced with Creative Optimization Brand Safety 300 x 250 © 2011 MediaMind | A division of DG | All rights reserved
  29. 29. Smart Planning- Research Module Look up historical performance Display and interact with data and price for considered sites in ultra visual interface Keep publishers in check- pull Customize filters to look at previous cost research into the different verticals, formats, buying module costs, and more © 2011 MediaMind | A division of DG | All rights reserved
  30. 30. Smart Planning Buying Module RFP Management RFP Submission Building Media Buy IO Management IO creation Electronic Signature Document Storage Trafficking Direct to MediaMind Export to DART and Atlas © 2011 MediaMind | A division of DG | All rights reserved
  31. 31. Three Tools In One Package Mass Creative Targeting Interface Production Optimization Engine Set detailed targeting Creates thousands of and retargeting Customize the versions with a single audience profiles algorithm that optimizes step your campaign © 2011 MediaMind | A division of DG | All rights reserved
  32. 32. Smarter Retargeting Yields Record CTR 1.5% 0.08% Before Smart Versioning w/ Smart Versioning © 2011 MediaMind | A division of DG | All rights reserved
  33. 33. Geo-Targeting Increased KPIs By Up To 69% Frankfurt - Marseille Aachen - Marseille Kiel - Innsbruck▸ Using Smart Versioning, copy/images were dynamically updated, via an IP lookup, to include user’s current location.▸ Geo-targeted banners promoted driving to their "sister metropolitan" area without having to re-fuel▸ Dwell time went through the roof jumping 27.4% over benchmarks at a lower production cost Benchmark* S.V. Benchmark* S.V. *Global European Auto Benchmarks Smart Versioning © 2011 MediaMind | A division of DG | All rights reserved
  34. 34. Optimization Yields Amazing Results▸ Tourism Australia utilized six unique banners highlighting different vacation activities: 0.82% 90% Rotation 90% Rotation 90% Rotation 90% Rotation Weeks 1 – 2 All Creative Running Week 3 Week 4 Week 5 Week 6 10% Rotation 10% Rotation 10% Rotation 10% Rotation 0.15% Regular Campaign Campaign w/ Smart Versioning © 2011 MediaMind | A division of DG | All rights reserved
  35. 35. Service and SupportThere For Whatever, Whenever © 2011 MediaMind | A division of DG | All rights reserved
  36. 36. Service Workflow Template Activity TBD 3 -5 working days 3-5 working days 1. Campaign Kickoff 2. Creative Spec and Design Analysis 3. Designer Refresh Training 4. Tracking and Reporting req. def. 5. Creative Asset produced 6. Master Ads built in MDMD System 7. Media Plan inserted in MDMD system 8. Full Ad QA 9. Ads copied to Flights/Placements 10. 3rd party tags & Brand survey tags 11. Custom interaction defined 12. Ads submitted to Publishers 13. Publisher approval process 14. Creative amendment Key milestones Design & Production Ad Management & QA Publisher QA ProcessLegend Creative Agency Tasks MediaMind Tasks Collaborative Task © 2011 MediaMind | A division of DG | All rights reserved Media Agency Tasks
  37. 37. Dedicated Team + 24/7 / 365 SupportTeam Leader – Client Services Media Account Manager 24/7 Global Support Center Campaign Manager Software Engineer (2nd Tier)Creative Account Manager One email address makes communication simple AgencyName@mediamind.com © 2011 MediaMind | A division of DG | All rights reserved
  38. 38. Campaign Management▸ Full campaign management support Campaign set up, ad trafficking, cookie, QA, tagging, creative optimization, reporting © 2011 MediaMind | A division of DG | All rights reserved
  39. 39. Production + Creative Services ▸ Full service creative and production capabilities Custom build standard or rich media ads Including mobile / HTML 5▸ Pre built, ready-made, downloadable rich media Augmented Reality, Facebook & Twitter integrations, Papervision 3D, maps, news and more! © 2011 MediaMind | A division of DG | All rights reserved
  40. 40. Advanced Support PackagesAttribution Modeling Creative Optimization Data Analysis▸ Develop ▸ Develop Smart ▸ Performance attribution Versioning based reporting strategy and strategy work with ▸ Brand metrics implementation ▸ Creative matched with and reporting optimization engagement strategy data © 2011 MediaMind | A division of DG | All rights reserved
  41. 41. Comprehensive SuiteServingMeasurementCreationPerformanceService © 2011 MediaMind | A division of DG | All rights reserved
  42. 42. Thank you! © 2011 MediaMind || A Division of DG | All rights reserved © 2011 MediaMind A division

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