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Ecodesign best practices in the Circular Economy


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Presentació d'Ignasi Cubinyà, Founder of Ecointelligent Growt, en el marc de la jornada ‘The role of ecodesign in the circular economy’ que va tenir lloc a Brusel·les el 16 de juny de 2015

Published in: Environment

Ecodesign best practices in the Circular Economy

  1. 1. Building Resiliency Best practices in Circular Economy Ignasi Cubiñà, CEO EcoIntelligentGrowth Brussels June 16th, 2015
  2. 2. Where is Real Value? WHY? Obsoletes, loss of value Environmental concerns Health concerns X TO
  3. 3. WHAT?Re-defining value “Evolution is not about the survival of the fittest, is about the survival of the most adaptable” Dr. Lynn Margulis
  4. 4. Material efficiency vs. effectiveness 100 % Tim e 0 % 10 % “Eco- Efficient” less bad “Eco- Effective” more good Focus on quantity & QUALITY Focus on quantity WHAT?
  5. 5. The principles HOW? 1. Cradle to Cradle® Design Framework Celebrate diversity (cultural, biological) 3p Waste = Food (either for biological or technical cycle) Use corrent solar income
  6. 6. “There is never a reactive collision in nature”, John Warner at Bioneers
  7. 7. Material’s stewardship: recovering value as Nutrients/Assets Source=EllenMacArthurFoundation “From supply chain to supply circles” Walter Stahel, Resource Event 2015, UK We are to build healthy spaces where people can live, work, create, share and thrive
  8. 8. Case Studies Good Practices on the road
  9. 9. Cradle to Cradle is a registered mark of MBDC, LLC GO ©Jordi Catala for Construcia SL CONSTRUCTION
  10. 10. Market demands CONSTRUCTION Cumple requerimientos en : Water efficiency Energy & atmosphere IEQ Innovation in Design/Operation MR c4 (2puntos): Building Product Disclosure and Optimization - Material ingredients According to LEED and other green Building International program requirements Google Portico: new tool developed by Google for materials and product selection for its buildings.
  11. 11. The New Fashion is Positive! Fashion Positive is a movement of industry change agents, driving POSITIVE IMPACT through: Innovation in the supply chain; Providing low-interest rate loans to suppliers; Increasing transparency; Creating safe and perpetually cycled materials for designers and brands. FASHION and open source…
  12. 12. Cleaning the cleaners Inspired by C2C® principles, method delivers health, design and profit CLEANING
  13. 13. WEF Project Mainstream PACKAGING Approach and objectives: This delivery project aims to close the gap between the two systems via creation of an authoritative global plastic packaging road map to strengthen value recovery in plastics material streams. The road map will be co-developed with a set of around 20 influential cities and companies across the FMCG supply chain. It will enable a 20-year transition from plastic packaging made predominantly from virgin material, topped up by recycled material, to packaging made predominantly from recycled material. The aspiration level will be quantified as part of the project. Source: Project MainStream – a global collaboration to accelerate the transition towards the circular economy Status Update, January 2015 The project will aim to reduce the overall amount of fiber needed and improve recycle/reuse of fiber in the paper value chain, while reducing water consumption and improving by-streams of the paper and paperboard production process.
  14. 14. Wales: when a nation aims circular EMF and WRAP elaborated a report analizing opportunities for the transformation of Wales towards a Circular Economy. has made a proposal for Catalonia, awaiting for a response though… REGION
  15. 15. Social impact © Green Alliance, 2015 “The Greeks lost their preeminence when they moved from Generalists into Specialists” Indro Montanelli_The history of the Greeks
  16. 16. Thanks for your attention Amposta 14-18, bajos 2, 08174 Sant Cugat del Vallès. Barcelona T: +34 93 419 9080 . F: +34 93 363 5176