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Media Matters Bootcamp may 2012

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Media Matters Bootcamp may 2012

  1. 1. Online Marketing Bootcamp 17th May 2012www.mediamatters-pr.co.uk
  2. 2. Today • Facebook • Google+ • Pinterest • Google searchwww.mediamatters-pr.co.uk
  3. 3. • Timeline introduced to all business pages from 31st March 2012 • More emphasis on visual content • Cover photowww.mediamatters-pr.co.uk
  4. 4. • Private messaging • Pinning content • Change in tabswww.mediamatters-pr.co.uk
  5. 5. Coverpicture Message option Profile Timeline picture Tabs www.mediamatters-pr.co.uk
  6. 6. www.mediamatters-pr.co.uk
  7. 7. Application page width is now 810 pixelswww.mediamatters-pr.co.uk
  8. 8. www.mediamatters-pr.co.uk
  9. 9. Business Tips • Use the cover to profile your brand • Empasise content in line with marketing campaigns • Watch for messages • Update custom tabs and use for promotionswww.mediamatters-pr.co.uk
  10. 10. www.mediamatters-pr.co.uk
  11. 11. • Layout and cover photo changed • Promotional messages • Trending topics introducedwww.mediamatters-pr.co.uk
  12. 12. https://plus.google.com/u/1/109525300902232636271/postsCoverpicture Profile picturePhotos&videosLeftnavigation www.mediamatters-pr.co.uk
  13. 13. Trending topicswww.mediamatters-pr.co.uk
  14. 14. www.mediamatters-pr.co.uk
  15. 15. www.mediamatters-pr.co.uk
  16. 16. •13 million users in 10 months worldwide •Average user age on the UK is 25 – 34 •UK users around 250,000 •UK users 56% male whereas US 83% female www.pinterest.comwww.mediamatters-pr.co.uk
  17. 17. What is Pinterest? “Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”www.mediamatters-pr.co.uk
  18. 18. http://pinterest.com/mashable/www.mediamatters-pr.co.uk
  19. 19. http://pinterest.com/asos/www.mediamatters-pr.co.uk
  20. 20. www.mediamatters-pr.co.uk
  21. 21. Source: ComScorewww.mediamatters-pr.co.uk
  22. 22. Source: ComScorewww.mediamatters-pr.co.uk
  23. 23. https://pinterest.com/about/goodies/www.mediamatters-pr.co.uk
  24. 24. Pinterest for business • Retail product • Add Pinterest follow or pin it button • Link to Twitter for brand • Crowd-sourcing • Links back to your websitewww.mediamatters-pr.co.uk
  25. 25. Suggested sectors • Clothing • Health care • Food/drinks, • Personal care especially recipe-driven • Home improvement/DIY accessories • Architecture • Pets • Interior design • Kids products/toys • Wedding themed • Travel • Technology • Sportswww.mediamatters-pr.co.uk
  26. 26. www.mediamatters-pr.co.uk
  27. 27. Google search updatewww.mediamatters-pr.co.uk
  28. 28. Penguin update April 2012 • Focus on bad links • Authority websites more trusted than ever • Anchor text change • Targets sites with no or low quality contentwww.mediamatters-pr.co.uk
  29. 29. Penguin update continued • Impacts around 3% of searched compared to 12% impacted by Panda • Building on Panda update • Authors become important for articles and blogswww.mediamatters-pr.co.uk
  30. 30. What can you do? • Check Google webmaster tools for bad- link messages • Focus on good, quality content • Check your back-links • Generate links through genuine social content and online PRwww.mediamatters-pr.co.uk
  31. 31. www.mediamatters-pr.co.uk
  32. 32. Online Marketing Bootcamp 17th May 2012www.mediamatters-pr.co.uk

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