Online Marketing Bootcamp | March 2013 | mediamatters-pr.co.uk

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Slides from #MMBootcamp March 2013. Covering Facebook graph search, using Vine for business and optimising your website for multiple devices.

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  • Rule - change in amount of text available – no more than 20% on cover photo
  • MilestoneHighlighting
  • Scheduling bottom left of post box.
  • Other features you might want to try – varies the content
  • Queensgate example
  • 15 minutes inTo find out more follow the link or search, but in the meantime…
  • Location = Place page and tagging photos, posts etc for where you areNew likes = since Pages are connected to people and graph search will start with peopleFilling in – use fields properly and use keywords in descriptive text.Check-ins to relate people to your page
  • 1252×626 pixels
  • GO TO MY PROFILE
  • Go live to Twitter, show tweet using Vine
  • Go to www.twitter.com/realgrumpycatHalf an hour in
  • If Internet ok. Live Vine video. Introduce LM and iPad. Commentate and go live to MM Twitter.
  • Bigger and higher activity feed.
  • Searching your network and connections’ networrks. Go to LinkedIn.
  • Job layout
  • 45 mins
  • 1 hour
  • Online Marketing Bootcamp | March 2013 | mediamatters-pr.co.uk

    1. 1. Online Marketing Bootcamp 14th March 2013 #MMBootcampwww.mediamatters-pr.co.uk
    2. 2. Today • Facebook news • Twitter and LinkedIn updates • Optimising for mobile • What else is new?www.mediamatters-pr.co.uk #MMBootcamp
    3. 3. www.mediamatters-pr.co.uk #MMBootcamp
    4. 4. What’s new? • Recap timeline • Scheduling and varying posts • Rules for cover images • Graphsearchwww.mediamatters-pr.co.uk #MMBootcamp
    5. 5. Timeline • Cover photos • Highlighting • Milestoneswww.mediamatters-pr.co.uk #MMBootcamp
    6. 6. www.mediamatters-pr.co.uk #MMBootcamp
    7. 7. www.mediamatters-pr.co.uk #MMBootcamp
    8. 8. Scheduling • Keep in touch at times to suit your visitors • Keep up to date even when you’re not therewww.mediamatters-pr.co.uk #MMBootcamp
    9. 9. www.mediamatters-pr.co.uk #MMBootcamp
    10. 10. www.mediamatters-pr.co.uk #MMBootcamp
    11. 11. www.mediamatters-pr.co.uk #MMBootcamp
    12. 12. Graphsearch • Rolling out now • Improved search related to friends, interests, locality http://www.facebook.com/about/graphsearchwww.mediamatters-pr.co.uk #MMBootcamp
    13. 13. www.mediamatters-pr.co.uk #MMBootcamp
    14. 14. www.mediamatters-pr.co.uk
    15. 15. What does it mean for us? • Location is important • Attract new likes organically • Fill in all of your details • Encourage check-inswww.mediamatters-pr.co.uk #MMBootcamp
    16. 16. News feed • About to change • Will mean that people have more control over what they see • Including Pages that they followwww.mediamatters-pr.co.uk #MMBootcamp
    17. 17. www.mediamatters-pr.co.uk #MMBootcamp
    18. 18. www.mediamatters-pr.co.uk #MMBootcamp
    19. 19. Twitter updatewww.mediamatters-pr.co.uk #MMBootcamp
    20. 20. What’s new? • Cover photos • Vinewww.mediamatters-pr.co.uk #MMBootcamp
    21. 21. What’s new? • Cover photos • Vinewww.mediamatters-pr.co.uk #MMBootcamp
    22. 22. www.mediamatters-pr.co.uk #MMBootcamp
    23. 23. Twitter and Vine • Vine is an integrated mobile App to share video • 6 seconds, best at 3 x 2 second shots • Posting instantly to Twitter and Facebookwww.mediamatters-pr.co.uk #MMBootcamp
    24. 24. “Posts on Vine are about abbreviation – the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life” Vine blogwww.mediamatters-pr.co.uk #MMBootcamp
    25. 25. How can you use it? • Previews of events, speakers • Short demos • Behind the scenes • Customers using your product • PR clipswww.mediamatters-pr.co.uk
    26. 26. www.mediamatters-pr.co.uk #MMBootcamp
    27. 27. www.mediamatters-pr.co.uk #MMBootcamp
    28. 28. Using it • Download the App from your mobile device App Store • Open the App and connect with your Company’s Twitter accountwww.mediamatters-pr.co.uk #MMBootcamp
    29. 29. www.mediamatters-pr.co.uk #MMBootcamp
    30. 30. LinkedIn updatewww.mediamatters-pr.co.uk
    31. 31. LinkedIn update • Endorsements • Bigger profile photo • Bigger headline • Activity feed • Job entries • Connections’ networkswww.mediamatters-pr.co.uk #MMBootcamp
    32. 32. www.uk.linkedin.com/in/mediamatterspr www.mediamatters-pr.co.uk #MMBootcamp
    33. 33. www.mediamatters-pr.co.uk #MMBootcamp
    34. 34. www.mediamatters-pr.co.uk #MMBootcamp
    35. 35. www.mediamatters-pr.co.uk #MMBootcamp
    36. 36. Mobilewww.mediamatters-pr.co.uk #MMBootcamp
    37. 37. 2013 • 2.4 billion internet users worldwide • 1.1bn mobile subscribers – growing 37% annually • 75% of the UK population now has smartphones • 1 in 5 have tabletswww.mediamatters-pr.co.uk #MMBootcamp
    38. 38. One third of all website visits across the UK are via mobilewww.mediamatters-pr.co.uk #MMBootcamp
    39. 39. Expectations • Social media now largely accessed remotely • Location is important • Seamless experience from desktop to mobile devicewww.mediamatters-pr.co.uk #MMBootcamp
    40. 40. Which devices are your customers using?www.mediamatters-pr.co.uk #MMBootcamp
    41. 41. www.mediamatters-pr.co.uk #MMBootcamp
    42. 42. www.mediamatters-pr.co.uk #MMBootcamp
    43. 43. Facts • Email marketing can actually perform better on mobile • Times of day have changed • People are using multiple deviceswww.mediamatters-pr.co.uk #MMBootcamp
    44. 44. Actions • Think about context • Optimise for mobile • Find out what your customers are using • Make emails responsive as a minimum • Websites - responsive or mobile versions • Testwww.mediamatters-pr.co.uk #MMBootcamp
    45. 45. What else is new?www.mediamatters-pr.co.uk #MMBootcamp
    46. 46. Google+ changes • Larger cover photo space • Local reviewswww.mediamatters-pr.co.uk #MMBootcamp
    47. 47. www.mediamatters-pr.co.uk #MMBootcamp
    48. 48. Google+ reminder • Google authorship for blogging and content • Google hangouts becoming used by businesses • Google+ will impact search resultswww.mediamatters-pr.co.uk #MMBootcamp
    49. 49. www.mediamatters-pr.co.uk
    50. 50. www.mediamatters-pr.co.uk #MMBootcamp
    51. 51. So? • Available to consumers 2014 • Location based businesses easy to find • Uses identified for medicine, education, the next social networking trend…www.mediamatters-pr.co.uk #MMBootcamp
    52. 52. www.mediamatters-pr.co.uk #MMBootcamp
    53. 53. Online Marketing Bootcamp 14th March 2013 #MMBootcampwww.mediamatters-pr.co.uk

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